Wild macadamia conservation in the spotlight in latest video campaign
As a young boy growing up in Australia in the 1940s, macadamia industry pioneer Ian McConachie would climb his neighbour’s fence to steal macadamias from their backyard tree. What he didn’t realise back then was that the macadamia would become his life’s work and that his efforts to conserve endangered wild macadamia populations would be crucial to the industry’s future.