Latest news & reports
Reflections of a CEO: Jolyon Burnett says goodbye to the Australian macadamia industry
When Jolyon Burnett was appointed CEO of the Australian Macadamia Society back in 2008, he was handed the keys to an industry body facing substantial challenges. Membership numbers were dwindling, staff were disheartened, and the Australian Macadamias industry conference and quarterly trade publication were both losing money. Read More >>
South Korean cross brand collaborations drive awareness of Australian grown macadamias
South Korea is an important market for the Australian macadamia industry, and one in which we are the dominant supplier, with Australia accounting for 99% of all macadamia imports. Until now, usage has primarily been in snack formats, particularly daily nut mixes, but more recently we’re seeing macadamias embraced as an ingredient in other food and beverage products too. Read More >>
Powerful macadamia health and beauty campaign resonates in Japan
Influencer marketing, social media giveaways and PR proved a powerful combination in Japan recently with the rollout of an integrated consumer campaign focused on the health and beauty benefits associated with eating macadamias. Read More >>
Australian macadamia industry back on track after floods
After some difficult months navigating the aftermath of severe weather in the Northern Rivers macadamia growing region, growers have staged a solid comeback and the outlook has brightened. Read More >>
June 2022 market report
The 2022 global crop is forecast to be up 6.4% on the 2021 season, despite challenging weather conditions in the two largest producing origins. The initial crop forecast published for the Australian 2022 season predicted a crop of 54,930 tonnes in-shell @ 3.5% moisture (58,900 tonnes in-shell @ 10% moisture). In May this forecast was reduced by 10%, as a direct result of the recent severe weather and flooding in NSW and South East Queensland. The revised forecast is now 49,340 tonnes in-shell @ 3.5% moisture (52,900 tonnes in-shell @ 10% moisture). NSW growers have been worst affected, and the prolonged rainfall which followed the two flooding events has made harvest more difficult. In contrast and despite flooding in some regions, South Africa has recently increased their forecast from 57,723 tonnes to 61,288 tonnes in-shell @ 3.5% moisture. Read More >>
Cracking the Indian market: why now is the time for Australian macadamias
For several years, the Australian macadamia industry has been focused on driving demand for macadamias ahead of a forecast rise in global supply. New market development is an important element of this strategy, and Australia’s industry has successfully executed new market development programs in China and South Korea, introducing consumers to macadamias and leveraging free trade agreements (FTAs) in both markets. Read More >>
Australian macadamias a key ingredient in new Bundaberg Campfire Rum
Iconic Australian alcoholic beverage brand Bundaberg Rum has launched a new limited-edition product called Campfire Rum, which fittingly features another Australian icon – the macadamia. The multi global award-winning distillery unveiled the product as the perfect companion for chilly nights around a warm fire, just in time for the start of the Australian winter. Read More >>
Australian food personality Magdalena Roze shares her macadamia farm experience
Like so many Australians, Magdalena Roze is transported back to her childhood when she thinks about the first time she tried a macadamia. “It was on holidays when I was seven or eight,” she recalls fondly. “My dad got a macadamia nut ice cream. So I did too. And I'll never forget the flavour.” Read More >>
Inaugural Women in Macadamias event launches in Australia
It goes without saying that the Australian macadamia industry’s greatest asset is its people. From growers and agronomists to processers and marketers, it’s their skill and drive that has taken the industry from strength to strength and put our product on a global stage. A substantial proportion of these roles are carried out by women. Whether one half of a husband-and-wife farm or a valued team member in a larger operation, women are heavily involved in vital functions across the supply chain. Read More >>
Australian macadamia crop forecast reduced due to severe weather and flooding
The Australian macadamia crop forecast has been reduced by 10%, as a direct result of the recent severe weather and flooding in NSW and South East Queensland, confirmed the Australian Macadamia Society (AMS), today. Read More >>