Who is the Aussie macadamia consumer?
In 2014 we shared key insights from our landmark Australian Consumer Profiles research. This study enabled us to take a look inside the minds of Australian macadamia consumers and painted a vivid picture of how they perceive their native nut and what drives their consumption patterns. This knowledge has highlighted fertile territory for new product development and marketing and provided hard evidence that macadamias are perceived as a premium product, with applications that reach beyond basic snacking into myriad product categories.
