A premium ingredient grown in its natural home

The Australian Macadamia Society (AMS) has revised the 2024 macadamia crop forecast, with adverse weather conditions the primary factor. The updated forecast estimates production of 50,830 tonnes in-shell at 3.5% moisture (54,500 tonnes in-shell at 10% moisture), down from the previous estimate of 56,000 tonnes in-shell at 3.5% moisture (60,000 tonnes in-shell at 10% moisture).

Influencer marketing has emerged as a powerful tool in the modern marketing arsenal, with the potential to deliver impressive results. Leveraging the credibility of popular personalities to connect brands with their target audiences in an authentic and impactful way, it has proven to be an effective component of the Australian Macadamias marketing strategy, helping to expand our global footprint.

Australia’s macadamia industry is home to around 800 growers, primarily located in rich and fertile growing regions extending along the country’s east coast. Right now, it’s their busiest time of year with harvest in full swing.