A premium ingredient grown in its natural home

For more than a decade, Australian Macadamias has proudly promoted Australia’s native nut in key and emerging markets around the world. Originating in the rainforests of Australia’s east coast over 60 million years ago, they’re valued for their distinctive taste, creamy texture, versatility and health credentials.

When Jacqui Price joined Australian Macadamias as Market Development Manager in June 2020, the industry was in a position of strength. It was forecasting a crop of 50,300 tonnes at 10% moisture and had achieved a record high farm-gate price.

Flavour is one of the most powerful tools available to food innovators. In today’s fast-moving global market, where new product launches are prolific and consumer tastes evolve rapidly, flavour remains a critical way to capture attention and drive preference. Whether it’s a nostalgic comfort or a bold new profile, a compelling flavour experience can boost a product’s visibility, fuel word-of-mouth and strengthen brand differentiation.