The Australian Macadamia Society (AMS) announced today that the forecast for the 2023 Australian macadamia crop has been revised down from 53,160 tonnes in-shell to 48,500 tonnes in-shell at 3.5% moisture (from 57,000 to 52,000 tonnes in-shell at 10% moisture).

Not many people know that the macadamia nut originated in Australia more than 60 million years ago. It’s a little known fact even among Australian consumers. So to help raise awareness of the macadamia’s origin, a bold new Australian PR campaign has launched, starting with a tongue-in-cheek challenge to iconic global brand McDonald’s.

The 2023 Australian macadamia crop forecast has been revised down by 11% from 60,000 tonnes in-shell to 53,160 tonnes in-shell at 3.5% moisture (from 64,400 to 57,000 tonnes in-shell at 10% moisture), announced the peak industry body, the Australian Macadamia Society (AMS), today.