Australian Macadamias impress with inaugural campaign launch in China
Two years of strategic planning paid off in pleasing form with the launch of the first Australian Macadamias consumer promotional campaign in China late last month.
News & Reports
Latest news & reports
Australian Macadamias set to make powerful first impression in China
Australian macadamias will step into the spotlight in China for the first time this week, with the launch of a million dollar consumer marketing campaign in Beijing, Shanghai and Guangzhou.
Australian nut industry achieves record $1.2 billion at farm gate and $1 billion in export earnings
The Australian tree nut crop has delivered an impressive $1.2 billion at farm gate and over $1 billion to the Australian economy in export earnings in 2015 and this is only set to continue, announced the Australian Nut Industry Council (ANIC) today.
Tree nut consumption research report
Tree nut consumption: lower body weight and lower risk of metabolic syndrome and cardiovascular disease.
Who is our Japanese consumer?
Japan is a core market for macadamias, with a distinct preference and high regard for kernel of Australian origin. The growth in this market over the past seven years has been driven strongly by our marketing program, which is guided by regular consumer research, allowing us to delve inside the minds of Japanese shoppers and better understand how our product is perceived and what motivates them to purchase.
Australian macadamia industry announces a biological control for major disease husk spot
The Australian macadamia industry has had a big win in the fight against its most damaging disease, with the announcement today that a biological control for husk spot has been commercialised.
Challenging our weighty reputation
Evidence that challenges common misconceptions about nuts and weight was presented by an international nutrition expert at the recent Dietitians Association of Australian (DAA) 32nd National Conference in Perth (13-16 May 2015).
Heart health report
High quality scientific evidence confirms regular nut consumption is associated with a reduced risk of death from heart disease and a reduction in heart disease risk factors, according to a new Australian review of more than 100 studies spanning 20 years.(1)
Nuts are food for thought – literally!
With Alzheimer's disease affecting over 26 million people worldwide(i) and now the second biggest killer of women in Australia(ii), advice on how to maintain brain health is worth heeding.
Spreading our wings: macadamias debut in Aussie spreads category
Cruise down the spreads aisle of your local supermarket and you'll likely notice one thing: it just got really interesting. This is a category in the grip of an innovation explosion, a million miles from the four-way choice of Vegemite (for Australians), jam, peanut butter or honey that so many of us grew up with.
Food safety: Answering the call for transparency
Today's consumer has an insatiable appetite for the stories behind the products they buy. They're demanding transparency from manufacturers, in order to make informed buying decisions and gain peace-of-mind that what they are eating and using is safe. This desire for knowledge has been fuelled by several high-profile incidents, the most recent being the contamination of frozen berries imported into Australia from China and in Taiwan, concerns about food products imported from nuclear-affected regions of Japan, with falsified statement of origin claims on pack.
In shell is in style in China
Our recent research study examining the potential for Australian macadamias in China revealed a host of exciting opportunities for our industry, with huge scope to demonstrate new uses and consumption occasions and to introduce messaging around origin, quality, versatility, taste, health and nutrition.