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Who is our Japanese consumer?

Japan is a core market for macadamias, with a distinct preference and high regard for kernel of Australian origin. The growth in this market over the past seven years has been driven strongly by our marketing program, which is guided by regular consumer research, allowing us to delve inside the minds of Japanese shoppers and better understand how our product is perceived and what motivates them to purchase.

Challenging our weighty reputation

Evidence that challenges common misconceptions about nuts and weight was presented by an international nutrition expert at the recent Dietitians Association of Australian (DAA) 32nd National Conference in Perth (13-16 May 2015).

Heart health report

High quality scientific evidence confirms regular nut consumption is associated with a reduced risk of death from heart disease and a reduction in heart disease risk factors, according to a new Australian review of more than 100 studies spanning 20 years.(1)

Nuts are food for thought – literally!

With Alzheimer's disease affecting over 26 million people worldwide(i) and now the second biggest killer of women in Australia(ii), advice on how to maintain brain health is worth heeding.

Spreading our wings: macadamias debut in Aussie spreads category

Cruise down the spreads aisle of your local supermarket and you'll likely notice one thing: it just got really interesting. This is a category in the grip of an innovation explosion, a million miles from the four-way choice of Vegemite (for Australians), jam, peanut butter or honey that so many of us grew up with.

Food safety: Answering the call for transparency

Today's consumer has an insatiable appetite for the stories behind the products they buy. They're demanding transparency from manufacturers, in order to make informed buying decisions and gain peace-of-mind that what they are eating and using is safe. This desire for knowledge has been fuelled by several high-profile incidents, the most recent being the contamination of frozen berries imported into Australia from China and in Taiwan, concerns about food products imported from nuclear-affected regions of Japan, with falsified statement of origin claims on pack.

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