South Korean cross brand collaborations drive awareness of Australian grown macadamias
South Korea is an important market for the Australian macadamia industry, and one in which we are the dominant supplier, with Australia accounting for 99% of all macadamia imports. Until now, usage has primarily been in snack formats, particularly daily nut mixes, but more recently we’re seeing macadamias embraced as an ingredient in other food and beverage products too.