2023 Australian Macadamias Yearbook

The 2023 Australian Macadamias Yearbook is a comprehensive overview of our industry’s highlights and performance over the past 12 months. It provides a summary of all key facets of the Australian macadamia industry, including:

  • Key industry figures and insights
  • Growing regions, season, weather and productivity updates
  • Macadamias and food trends
  • Health and macadamias
  • Sustainability and conservation updates
  • Marketing highlights
  • Domestic and international sales data and analysis

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5 surprising facts about Australia’s 2 main macadamia growing regions

Australia, the natural home of the macadamia tree, boasts a thriving industry rooted in its ancient rainforests. Originating in Australian soil some 60 million years ago, with our commercial industry now around 50 years old, macadamia orchards span more than 41,000 hectares across multiple regions, primarily in New South Wales and Queensland, with some small plantings in Western Australia too.

2024 Australian macadamia crop forecast revised amid weather challenges

The Australian Macadamia Society (AMS) has revised the 2024 macadamia crop forecast, with adverse weather conditions the primary factor. The updated forecast estimates production of 50,830 tonnes in-shell at 3.5% moisture (54,500 tonnes in-shell at 10% moisture), down from the previous estimate of 56,000 tonnes in-shell at 3.5% moisture (60,000 tonnes in-shell at 10% moisture).

Influence in action: Powerful partnerships amplify the Australian macadamia story

Influencer marketing has emerged as a powerful tool in the modern marketing arsenal, with the potential to deliver impressive results. Leveraging the credibility of popular personalities to connect brands with their target audiences in an authentic and impactful way, it has proven to be an effective component of the Australian Macadamias marketing strategy, helping to expand our global footprint.

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