China's growing appetite for Aussie macadamias is about to get bigger, following today's historic Australia-China free trade agreement which will remove the 24% tariff on macadamia imports from Australia within five years.
Gen Z is no longer a consumer cohort to watch from a distance. As more of the generation enters the workforce and gains independent spending power, its influence on what gets discovered, bought and consumed is becoming harder to ignore. Social platforms are shortening the path from inspiration to purchase, while expectations around flavour, convenience and even personalised health are evolving with them.