News & Reports

Latest news & reports

How Gen Z and Gen Alpha are shaping the future of food and drink

Gen Z is no longer a consumer cohort to watch from a distance. As more of the generation enters the workforce and gains independent spending power, its influence on what gets discovered, bought and consumed is becoming harder to ignore. Social platforms are shortening the path from inspiration to purchase, while expectations around flavour, convenience and even personalised health are evolving with them.

Videos

Macadamia Change Maker Ian McConachie

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Macadamia Change Maker Rex Harris

Macadamia Taste Maker KOKOPOD

Macadamia Change Maker Marc Harrison

Chocolate Confectionery Consumer Insights Research

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Macadamia Innovation Challenge 2

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