
Recipes, DIY beauty and hand sanitiser: promoting macadamias to consumers during a pandemic
COVID-19 has dominated headlines, business and everyday life for several months now, and amidst all the uncertainty and chaos it has presented, one thing is certain: it’s a challenge that won’t be disappearing anytime soon. It’s a crisis that is forcing us to learn not only how to adapt to the ‘new normal’ but also to the ‘next normal’ as the situation continues to evolve globally.