News & Reports
Latest news & reports
The science is in: nuts key to a happier, healthier and longer life
Consumer interest in health and wellbeing has grown exponentially in recent years, and so too has the body of evidence to support the role of nuts in living a long, healthy and happy life.
August 2018 market report
The global crop forecast remains steady and is consistent with the last market report, with all major origins on track to produce a total crop that will grow by around 10% this year.
Australian macadamia industry unveils second Innovation Challenge
After a successful launch in 2017, the Australian macadamia industry is bringing its Macadamia Innovation Challenge back for a second exciting year, increasing the scale of the program to invite participation from China and Japan. The world-first platform is aimed at generating new packaged food concepts that can inspire the food industry globally and drive new demand for macadamias around the world.
Meiji appeals to health-conscious millennial women with new Macadamia Hojicha Chocolate
Iconic Japanese chocolate brand Meiji recently released the latest incarnation of its much-loved macadamia chocolate, with the release of the limited-edition Macadamia Fuwari (lightly scented) Hojicha Chocolate.
Macadamias ticking all the diet trend boxes
Vegan, vegetarian, gluten free, dairy free, low FODMAP, paleo. The list of dietary trends that now dictate much of what the modern consumer puts on their plate can be dizzying. Love it or hate it, there’s no denying the power of these trends, and whether followed for medical, lifestyle or even personal branding reasons, they all point to one thing: health is a currency that consumers have embraced, and its value is rising rapidly.
Celebrating women in macadamia style
The Australian Macadamias global consumer audience has grown substantially in recent years, and while each of our markets has unique cultural and demographic nuances, one of the commonalities shared across the board is a heavily female skewed fan base.
May 2018 market report
The global crop is expected to increase by just over 10% in 2018, according to the latest statistics. This continues the steady increase in supply since 2012 which has delivered an overall increase of 60%.
New research shows macadamias bust through bakery purchase barriers
A new consumer research study commissioned by the Australian macadamia industry has just been completed, with the findings revealing a host of fascinating insights that highlight key innovation hotspots for macadamias in the bakery category in both Asian and Western markets.
World-first Macadamia Innovation Challenge delivers ground-breaking product concepts
The Australian macadamia industry came together for a VIP celebration of innovation this month, as the winners of the first-ever Macadamia Innovation Challenge were revealed, with a brain-boosting snack bar, a cookie with a twist and a unique crumbed ice cream cube taking top honours.
Macadamias shine as the celebratory nut
December to February is a hotbed of celebratory holidays that present perfect opportunities for promotion of Australian grown macadamias. Each year we leverage these occasions to ensure our delicious nut is part of the festive narrative in key markets, engaging our fans with inspiring celebratory content.
What’s hot in food and beverage: new global trends revealed
The Australian Macadamias marketing program is guided by the results of regular consumer research. Continually monitoring the motivations and perceptions behind consumer behaviour is invaluable to identifying where the most promising innovation opportunities lie for our product.