The Australian Macadamias brand has a substantial online global community of macadamia fans. We recently created a snapshot of The Macadamia Fan in 2020 based on insights from our consumer websites, Facebook, Instagram, WeChat and Weibo communities across Australia, Japan, Taiwan, South Korea and China.
The results have been combined into a handy infographic that shows what fans love most about macadamias, which recipes are proving popular, age and gender splits by market, and where our most engaged fans are located. Click below to download.