The macadamia fan in 2020

The Australian Macadamias brand has a substantial online global community of macadamia fans. We recently created a snapshot of The Macadamia Fan in 2020 based on insights from our consumer websites, Facebook, Instagram, WeChat and Weibo communities across Australia, Japan, Taiwan, South Korea and China.

The results have been combined into a handy infographic that shows what fans love most about macadamias, which recipes are proving popular, age and gender splits by market, and where our most engaged fans are located. Click below to download.


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Weather and orchard conditions drive major crop revision

Australia’s mid-season macadamia crop forecast has been sharply downgraded, as growers and processors manage one of the most difficult and unpredictable seasons in recent years. Continued weather-related disruptions mean the true extent of available supply is difficult to determine at this stage. As a result, the revised forecast now anticipates production will fall within a range of 37,300 to 41,970 tonnes in-shell at 3.5% moisture (40,000 to 45,000 tonnes in-shell at 10% moisture), down from the previous estimate of 55,960 tonnes in-shell at 3.5% moisture (60,000 tonnes in-shell at 10% moisture).

Brookfarm redefines low sugar granola with Australian macadamias

When Brookfarm CEO Will Brook thinks about creating great food, chasing fads and fleeting trends is well down the list. Instead, he’s looking to make products so good they deliver what he and his team call that ‘Brookfarm Brilliance’.

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