News & Reports

Latest news & reports

Rethinking waste: how macadamia shells could help reduce carbon emissions

November 17, 2023
In today's rapidly changing world, the call for sustainability is louder than ever before, particularly in relation to food production. Gone is the era of meeting demand at any cost as businesses, governments and consumers across the globe grapple with the environmental impacts of their choices both large and small.

National Recovery Plan a new tool in Australia’s battle to save endangered wild macadamia populations

November 17, 2023
Australia is the natural home of macadamias, and the only place on earth where they grow wild. Every commercial macadamia crop in the world can be traced back to the wild macadamia trees that still grow in the Australian rainforest. But over the last two centuries, more than 80% of wild macadamias have been lost,  posing ongoing threats to their populations. All four precious wild macadamia species are endangered, but thanks to a new National Recovery Plan to guide their protection, their future is now looking more positive.

Meet the food innovator championing ingredient-style macadamias

October 3, 2023
When food innovator and value-adding expert Stuart Picken sees a challenge, it’s fair to say he’s driven to create a solution that benefits everyone involved. It’s this, coupled with a highly curious mind, that led the former lawyer and chef to establish a contract manufacturing business that specialises in upcycling farm gate seconds into nutrient-dense food products, with macadamias regularly in the mix.

Creative PR campaign highlights macadamia nut’s Australian origin

August 1, 2023
Not many people know that the macadamia nut originated in Australia more than 60 million years ago. It’s a little known fact even among Australian consumers. So to help raise awareness of the macadamia’s origin, a bold new Australian PR campaign has launched, starting with a tongue-in-cheek challenge to iconic global brand McDonald’s.

Australian macadamia crop forecast revised

June 30, 2023
The 2023 Australian macadamia crop forecast has been revised down by 11% from 60,000 tonnes in-shell to 53,160 tonnes in-shell at 3.5% moisture (from 64,400 to 57,000 tonnes in-shell at 10% moisture), announced the peak industry body, the Australian Macadamia Society (AMS), today.

Future-Proofed Food for Health-Forward Consumers: live event explores new research findings

May 9, 2023
The Australian macadamia industry’s commitment to ongoing consumer research stretches back many years, with the insights gained helping to shape our international marketing strategy. For our latest research project we have taken a different approach to previous studies, both in terms of the research methodology and the way the findings are being delivered.
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