News & Reports

When Brookfarm CEO Will Brook thinks about creating great food, chasing fads and fleeting trends is well down the list. Instead, he’s looking to make products so good they deliver what he and his team call that ‘Brookfarm Brilliance’.

Over many years, Australian Macadamias has worked to inspire global food and beverage professionals with consumer insights, innovation news and production updates from Australia’s macadamia industry. As a result, awareness of the benefits macadamias bring to product development and interest in embracing them as an ingredient has never been higher.

The year’s end always presents an opportunity to reflect on how macadamias have helped drive creativity in the global food and beverage landscape over the past 12 months. 2024’s product launches highlight not only the adaptability of this premium ingredient but also the evolving preferences of both manufacturers and consumers. From their rich, buttery taste and delicately crunchy texture to their impressive nutritional benefits, macadamias have once again proven their value across diverse applications.