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Innovations, influencers and trends: 7 standout macadamia stories from 2024

2024 was a year of milestones and extremes. The world watched Trump’s return to the White House, the Paris Olympics brought nations together, and record-breaking global temperatures triggered extreme weather events that disrupted lives and industries alike. AI continued its rapid evolution, shaping how we work and live, while historic voter turnouts across the globe signalled a year of unprecedented civic engagement.

Macadamia innovations: The most noteworthy products of 2024

The year’s end always presents an opportunity to reflect on how macadamias have helped drive creativity in the global food and beverage landscape over the past 12 months. 2024’s product launches highlight not only the adaptability of this premium ingredient but also the evolving preferences of both manufacturers and consumers. From their rich, buttery taste and delicately crunchy texture to their impressive nutritional benefits, macadamias have once again proven their value across diverse applications.

2024 Australian Macadamias Yearbook

The 2024 Australian Macadamias Yearbook is a comprehensive overview of our industry’s highlights and performance over the past 12 months. Providing a summary of key facets of the Australian macadamia industry, it covers:

5 surprising facts about Australia’s 2 main macadamia growing regions

Australia, the natural home of the macadamia tree, boasts a thriving industry rooted in its ancient rainforests. Originating in Australian soil some 60 million years ago, with our commercial industry now around 50 years old, macadamia orchards span more than 41,000 hectares across multiple regions, primarily in New South Wales and Queensland, with some small plantings in Western Australia too.

2024 Australian macadamia crop forecast revised amid weather challenges

The Australian Macadamia Society (AMS) has revised the 2024 macadamia crop forecast, with adverse weather conditions the primary factor. The updated forecast estimates production of 50,830 tonnes in-shell at 3.5% moisture (54,500 tonnes in-shell at 10% moisture), down from the previous estimate of 56,000 tonnes in-shell at 3.5% moisture (60,000 tonnes in-shell at 10% moisture).

Influence in action: Powerful partnerships amplify the Australian macadamia story

Influencer marketing has emerged as a powerful tool in the modern marketing arsenal, with the potential to deliver impressive results. Leveraging the credibility of popular personalities to connect brands with their target audiences in an authentic and impactful way, it has proven to be an effective component of the Australian Macadamias marketing strategy, helping to expand our global footprint.

Meet the people behind Australia’s macadamia harvest

Australia’s macadamia industry is home to around 800 growers, primarily located in rich and fertile growing regions extending along the country’s east coast. Right now, it’s their busiest time of year with harvest in full swing.

Dispelling the myth: Scientific research confirms the truth about nuts and weight gain

In a world where dietary trends fluctuate, one fact remains steadfast: nuts are a nutritional powerhouse, offering a medley of flavour, texture and health benefits. Despite their culinary allure and proven advantages, a lingering misconception persists – the unfounded notion that nuts contribute to unwanted weight gain. However, a host of recent scientific research has debunked this myth.
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