News & Reports

Latest news & reports

The pulse of food, health and snacking: Fresh consumer insights revealed

February 19, 2025
The way consumers think about food, health and snacking is constantly adapting, shaped by shifting lifestyles, wellness priorities and cultural influences. For the Australian macadamia industry, staying ahead of these changes is essential to understanding how macadamias fit into modern diets and the strategic opportunities they present for food and beverage brands looking to innovate in response to evolving consumer expectations.

India opens the door wider for Australian macadamias with improved technical market access

February 17, 2025
The Australian macadamia industry welcomes a major development in trade access, with the Government of India officially gazetting an amendment to its Plant Quarantine (Regulation of Import into India) for Australian macadamia nuts. This change significantly improves technical market access, reducing barriers for Australian-grown macadamias to enter one of the world’s fastest-growing economies.

Innovations, influencers and trends: 7 standout macadamia stories from 2024

January 15, 2025
2024 was a year of milestones and extremes. The world watched Trump’s return to the White House, the Paris Olympics brought nations together, and record-breaking global temperatures triggered extreme weather events that disrupted lives and industries alike. AI continued its rapid evolution, shaping how we work and live, while historic voter turnouts across the globe signalled a year of unprecedented civic engagement.

Macadamia innovations: The most noteworthy products of 2024

December 18, 2024
The year’s end always presents an opportunity to reflect on how macadamias have helped drive creativity in the global food and beverage landscape over the past 12 months. 2024’s product launches highlight not only the adaptability of this premium ingredient but also the evolving preferences of both manufacturers and consumers. From their rich, buttery taste and delicately crunchy texture to their impressive nutritional benefits, macadamias have once again proven their value across diverse applications.

2024 Australian Macadamias Yearbook

December 18, 2024
The 2024 Australian Macadamias Yearbook is a comprehensive overview of our industry’s highlights and performance over the past 12 months. Providing a summary of key facets of the Australian macadamia industry, it covers:

5 surprising facts about Australia’s 2 main macadamia growing regions

August 8, 2024
Australia, the natural home of the macadamia tree, boasts a thriving industry rooted in its ancient rainforests. Originating in Australian soil some 60 million years ago, with our commercial industry now around 50 years old, macadamia orchards span more than 41,000 hectares across multiple regions, primarily in New South Wales and Queensland, with some small plantings in Western Australia too.

2024 Australian macadamia crop forecast revised amid weather challenges

July 8, 2024
The Australian Macadamia Society (AMS) has revised the 2024 macadamia crop forecast, with adverse weather conditions the primary factor. The updated forecast estimates production of 50,830 tonnes in-shell at 3.5% moisture (54,500 tonnes in-shell at 10% moisture), down from the previous estimate of 56,000 tonnes in-shell at 3.5% moisture (60,000 tonnes in-shell at 10% moisture).

Influence in action: Powerful partnerships amplify the Australian macadamia story

June 18, 2024
Influencer marketing has emerged as a powerful tool in the modern marketing arsenal, with the potential to deliver impressive results. Leveraging the credibility of popular personalities to connect brands with their target audiences in an authentic and impactful way, it has proven to be an effective component of the Australian Macadamias marketing strategy, helping to expand our global footprint.
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