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Innovation, insight and industry momentum: 6 standout macadamia stories from 2025

With 2025 now complete, the year is likely to be remembered as one shaped by active debate and adjustment across global markets. Inflation and cost-of-living pressures remained front of mind in many economies, governments and businesses grappled with the rapid pace of change driven by artificial intelligence, and shifting geopolitical dynamics influenced trade policy, tariffs and supply chains. These were just some of the factors that formed the context in which food manufacturers, ingredient suppliers and brand owners navigated the year.

The macadamia product innovations that shaped 2025

Macadamia innovation showed real momentum in 2025. Across the 12 months to the end of September, brands around the world launched 735 new products featuring macadamias, an increase of almost 20% on the previous period. China led the activity at 14.4% of launches, followed by Australia at 11% and South Korea at 7.5%, according to Mintel GNPD. It was a year that demonstrated just how broadly, creatively and confidently manufacturers are using Australia’s native nut.

2025 Australian Macadamias Yearbook

The 2025 Australian Macadamias Yearbook presents a consolidated view of our industry’s progress and performance over the past 12 months. Offering a concise summary of core areas it includes:

2025 Australian macadamia crop finalised following challenging season

Australian macadamia growers have delivered a 2025 crop of 43,800 tonnes in-shell at 3.5% moisture (46,940 tonnes at 10% moisture). The final result sits slightly above the revised mid-season forecast released in July, following severe weather events and associated impacts across all production regions.

The future is flavoured: 4 taste trends driving product innovation

Flavour is one of the most powerful tools available to food innovators. In today’s fast-moving global market, where new product launches are prolific and consumer tastes evolve rapidly, flavour remains a critical way to capture attention and drive preference. Whether it’s a nostalgic comfort or a bold new profile, a compelling flavour experience can boost a product’s visibility, fuel word-of-mouth and strengthen brand differentiation.

Weather and orchard conditions drive major crop revision

Australia’s mid-season macadamia crop forecast has been sharply downgraded, as growers and processors manage one of the most difficult and unpredictable seasons in recent years. Continued weather-related disruptions mean the true extent of available supply is difficult to determine at this stage. As a result, the revised forecast now anticipates production will fall within a range of 37,300 to 41,970 tonnes in-shell at 3.5% moisture (40,000 to 45,000 tonnes in-shell at 10% moisture), down from the previous estimate of 55,960 tonnes in-shell at 3.5% moisture (60,000 tonnes in-shell at 10% moisture).

INC Sustainability Institute launch marks a new chapter for the global nut industry

The international nut and dried fruit sector has taken a significant step forward in aligning global sustainability efforts, with the launch of the INC Sustainability Institute for Nuts & Dried Fruit. Announced at the 2025 INC Congress in Spain, the initiative was developed by the International Nut and Dried Fruit Council (INC) to drive long-term, responsible growth and deliver positive impact across the sector.
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