From niche to next wave: why macadamias are primed to play a bigger role in global ice cream innovation
Few categories rival ice cream for universal appeal. Even as expectations evolve, it remains a category for which many consumers hold a genuine soft spot. Across global markets, shoppers are paying closer attention to ingredients, texture, nutrition and provenance, reshaping what “premium” looks like in frozen desserts. Against this backdrop, macadamias are gaining traction as a strategic ingredient, offering a compelling, underutilised opportunity for product developers.