It’s always fascinating to review the new products featuring macadamias that we’ve unearthed throughout the year, and we’re excited to share the list of our most exciting discoveries for 2022.
Australian
macadamia growers have recovered from the record rains and flooding in NSW and
South East Queensland earlier this year to produce a higher than anticipated
crop of 52,974 tonnes in-shell @ 3.5% moisture (56,800 tonnes in-shell @ 10%
moisture).
AusMac, the
Australian macadamia industry conference, returned to Australia’s Gold Coast
this month after two years of pandemic-related postponements. With more than
700 delegates spanning all sectors of the industry, it was the largest
conference ever hosted and provided a highly anticipated opportunity to
network, learn, and get up to speed on everything from global macadamia
production and marketing to the latest in agri-tech and regenerative
agriculture.
The 2022 Australian Macadamias Yearbook provides a snapshot of our industry’s highlights and performance over the past 12 months. Providing an overview of all key facets of the Australian macadamia industry, it’s where you’ll find:
400,000 food products. 250,000 square metres. 265,000 attendees. 7,000 exhibitors from 119 countries. SIAL Paris made a triumphant return last month after a two-year Covid-induced hiatus, and representatives from Australia’s macadamia industry were among the action as they promoted our product to international food manufacturers.
As a young boy growing up in Australia in the 1940s, macadamia industry pioneer Ian McConachie would climb his neighbour’s fence to steal macadamias from their backyard tree. What he didn’t realise back then was that the macadamia would become his life’s work and that his efforts to conserve endangered wild macadamia populations would be crucial to the industry’s future.
The Australian macadamia crop is on track to reach 49,340 tonnes in-shell @ 3.5% (52,900 tonnes in-shell @ 10% moisture). The original crop forecast of 54,930 tonnes in-shell @ 3.5% (58,900 tonnes in-shell @ 10% moisture) was reduced by 10% in late April following severe weather and flooding in NSW and South East Queensland.
Australia’s macadamia industry is delighted to welcome Clare Hamilton-Bate to the role of Chief Executive Officer following the departure of Jolyon Burnett last month after 14 years at the helm. Clare comes to the position with a background in horticultural science, and extensive experience in executive roles in all sectors of horticulture, from farm to consumer, as well as industry and association management in the UK, Australia and internationally.
Acclaimed Australian chef Darren Robertson and Three Blue Ducks restaurants are set to release an exclusive limited edition Macadamia Miso & Chocolate Palmier, in partnership with Australian Macadamias in celebration of Macadamia Nut Day on Sunday 4 September.
When Jolyon Burnett was appointed CEO of the Australian Macadamia Society back in 2008, he was handed the keys to an industry body facing substantial challenges. Membership numbers were dwindling, staff were disheartened, and the Australian Macadamias industry conference and quarterly trade publication were both losing money.
South Korea is an important market for the Australian macadamia industry, and one in which we are the dominant supplier, with Australia accounting for 99% of all macadamia imports. Until now, usage has primarily been in snack formats, particularly daily nut mixes, but more recently we’re seeing macadamias embraced as an ingredient in other food and beverage products too.
Influencer marketing, social media giveaways and PR proved a powerful combination in Japan recently with the rollout of an integrated consumer campaign focused on the health and beauty benefits associated with eating macadamias.