News & Reports

Latest news & reports

Who is our Japanese consumer?

July 30, 2015
Japan is a core market for macadamias, with a distinct preference and high regard for kernel of Australian origin. The growth in this market over the past seven years has been driven strongly by our marketing program, which is guided by regular consumer research, allowing us to delve inside the minds of Japanese shoppers and better understand how our product is perceived and what motivates them to purchase.

Challenging our weighty reputation

May 27, 2015
Evidence that challenges common misconceptions about nuts and weight was presented by an international nutrition expert at the recent Dietitians Association of Australian (DAA) 32nd National Conference in Perth (13-16 May 2015).

Heart health report

May 27, 2015
High quality scientific evidence confirms regular nut consumption is associated with a reduced risk of death from heart disease and a reduction in heart disease risk factors, according to a new Australian review of more than 100 studies spanning 20 years.(1)

Nuts are food for thought – literally!

April 24, 2015
With Alzheimer's disease affecting over 26 million people worldwide(i) and now the second biggest killer of women in Australia(ii), advice on how to maintain brain health is worth heeding.

Spreading our wings: macadamias debut in Aussie spreads category

April 14, 2015
Cruise down the spreads aisle of your local supermarket and you'll likely notice one thing: it just got really interesting. This is a category in the grip of an innovation explosion, a million miles from the four-way choice of Vegemite (for Australians), jam, peanut butter or honey that so many of us grew up with.

Food safety: Answering the call for transparency

March 31, 2015
Today's consumer has an insatiable appetite for the stories behind the products they buy. They're demanding transparency from manufacturers, in order to make informed buying decisions and gain peace-of-mind that what they are eating and using is safe. This desire for knowledge has been fuelled by several high-profile incidents, the most recent being the contamination of frozen berries imported into Australia from China and in Taiwan, concerns about food products imported from nuclear-affected regions of Japan, with falsified statement of origin claims on pack.

In shell is in style in China

March 21, 2015
Our recent research study examining the potential for Australian macadamias in China revealed a host of exciting opportunities for our industry, with huge scope to demonstrate new uses and consumption occasions and to introduce messaging around origin, quality, versatility, taste, health and nutrition.

Who is the German macadamia consumer?

February 16, 2015
In late 2014 we were excited to share the findings of a new research study into the way consumers in Germany think about macadamias. It was both fascinating and encouraging, revealing that German consumers love macadamias and consider them to be the most versatile, premium and indulgent of all nuts.
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