News & Reports

Latest news & reports

Korea promotional tour delivers breath-taking results

May 24, 2016
When Korean celebrity chef Kim Poong skydived into Byron Bay in late April, it was amid excitement and anticipation of a fantastic promotional event that would tell the Australian macadamia story to a mass audience of Korean consumers.

MEIJI: 40 years of a Japanese macadamia icon

May 24, 2016
2016 marks 40 years since Meiji launched its iconic macadamia chocolate in Japan. Throughout this period, Meiji has used macadamias consistently in both core and seasonal lines, and the brand dominates the chocolate macadamia segment in Japan, with estimated share of 60-70%.

Macadamia milk one year on

April 21, 2016
2015 was a pivotal year for the non-dairy milk category with entries, exits and more consumers pondering the choices in the specialty milk aisle than ever before.

April Fools’ Day delivers seriously good results

April 21, 2016
A long-standing tradition was used to generate fresh content this month when humorous April Fools' Day content was posted on Australian Macadamias Facebook and Twitter channels in key markets globally.

The global macadamia fan in 2016: new infographic

April 21, 2016
Our Facebook communities in Australia, Germany, Japan, Taiwan and Korea provide a rich source of consumer insights and opinions that help us get to know our fans better. We have recently mined this valuable data to uncover fresh information about who our typical macadamia consumer is and best of all, we've collated it into a handy infographic. 

Event wrap: Japan ‘My Navi Women’ live consumer event

April 21, 2016
The My Navi conference hall in Japan was abuzz with excitement recently when 100 women gathered to participate in an exclusive event hosted by Australian Macadamias and My Navi Women, Japan's largest working women's information portal.

Snack attack! The rise of nuts in snacking

April 21, 2016
Snacking was once regarded as a one-way street to over-eating and weight gain. But times have changed and many health experts now recommend consuming a few small, healthy snacks each day. In this in-depth feature article we examine how nuts are playing an increasing role in consumers' snacking habits and unearth the global trends behind this shift. We also talk to four food manufacturers making innovation waves in the snack nuts category.

MacFarms Easy Open Macadamias: a cracking innovation

March 22, 2016
Australian macadamia lovers were treated to a fabulous new product in October last year with the launch of MacFarms Easy Open Macadamias. Made using Australian grown macadamias from Agrimac, the limited edition product made its Australian debut in Coles supermarkets nationally, with Woolworths following suit in December.

Mirror, mirror: macadamia oil makes its mark on the beauty industry

March 22, 2016
Of all the product categories that dominate modern life, the beauty industry is arguably one of the most innovative. In this in-depth feature, we examine the global trends that are dominating skin and hair care right now, and the role that macadamia oil is increasingly playing in this landscape. We shine a spotlight on innovation hotspots and speak exclusively with global beauty industry players for whom macadamia oil is delivering significant business success. 

National Residue Survey 2014/15: Aussie macadamias score 100% for 15th consecutive year!

December 9, 2015
We're delighted to announce that once again Australian macadamia producers have achieved a perfect score in the 2014/15 National Residue Survey. Our unblemished record has been upheld for 15 years straight and is testament to the world-class in-crop and post-harvest practices of our growers. The programme screens Australian macadamias for a range of chemical pesticides and environmental contaminants and these outstanding results serve to reinforce our global reputation as a clean, green producer of the world's finest macadamias.
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