In February, the 2021 Australian macadamia crop was predicted to reach 50,770 tonnes in-shell @ 3.5% moisture (54,440 tonnes in-shell @ 10% moisture), according to a census-based forecast produced using scientific modelling developed by the Queensland Department of Agriculture and Fisheries. However, Australia’s east coast experienced extreme and prolonged rainfall during March and April.
Marc
Harrison is a ‘wood whisperer’. A problem-solver, artist and furniture maker,
he turns macadamia shell and timber into
desirable, beautiful objects that have become icons of Australia under his
brand Husque.
Influencer
marketing has been a successful element of Australian Macadamias’ consumer
promotion for some time, with campaigns executed internationally in partnership
with bloggers, key opinion leaders, celebrity chefs and food, beauty and
lifestyle influencers.
With this reputation for reliability, premium quality and safety, from the farm to the finished product, the Australian macadamia industry is ideally placed to continue to supply the world’s leading brands, manufacturers and consumers with exceptional macadamias long into the future.
The 2021 Australian macadamia crop is
predicted to reach 50,770 tonnes in-shell @ 3.5% moisture (54,440
tonnes in-shell @ 10% moisture), according to a census-based forecast produced using
scientific modelling developed by the Queensland Department of Agriculture and
Fisheries.*
The
popularity of nuts has soared in recent years as understanding of their health
benefits expands, and consumers embrace the taste and texture they bring to
snacks, home cooking and manufactured food products.
It’s been said countless times, but it’s true: 2020 was a year like no
other. We watched in horror as bushfires consumed Australia in January and
riots rocked many parts of the globe. We’d barely caught our breath before
launching straight into a global pandemic that confined many parts of the world
to their own homes for weeks and months on end.
It’s that time of year again, when we review how macadamias featured on the global product development stage over the past 12 months, uncovering all the ways brands are embracing macadamias as an ingredient that adds taste, texture, indulgence and health credentials to food and beverage products.