Latest news & reports

Food safety: Answering the call for transparency

Today's consumer has an insatiable appetite for the stories behind the products they buy. They're demanding transparency from manufacturers, in order to make informed buying decisions and gain peace-of-mind that what they are eating and using is safe. This desire for knowledge has been fuelled by several high-profile incidents, the most recent being the contamination of frozen berries imported into Australia from China and in Taiwan, concerns about food products imported from nuclear-affected regions of Japan, with falsified statement of origin claims on pack. Read More >>

In shell is in style in China

Our recent research study examining the potential for Australian macadamias in China revealed a host of exciting opportunities for our industry, with huge scope to demonstrate new uses and consumption occasions and to introduce messaging around origin, quality, versatility, taste, health and nutrition. Read More >>

Who is the German macadamia consumer?

In late 2014 we were excited to share the findings of a new research study into the way consumers in Germany think about macadamias. It was both fascinating and encouraging, revealing that German consumers love macadamias and consider them to be the most versatile, premium and indulgent of all nuts. Read More >>

Milking more from macadamias

From cows to camels, coconuts to quinoa, there are more types of milk commercially available worldwide than ever before. Dairy, non-dairy, plant-based, grain-based; whichever way you look at it, the milk category has exploded with new product development in recent years. Read More >>

Who is the Aussie macadamia consumer?

In 2014 we shared key insights from our landmark Australian Consumer Profiles research. This study enabled us to take a look inside the minds of Australian macadamia consumers and painted a vivid picture of how they perceive their native nut and what drives their consumption patterns. This knowledge has highlighted fertile territory for new product development and marketing and provided hard evidence that macadamias are perceived as a premium product, with applications that reach beyond basic snacking into myriad product categories. Read More >>

Inaugural Women in Macadamias event launches in Australia

It goes without saying that the Australian macadamia industry’s greatest asset is its people. From growers and agronomists to processers and marketers, it’s their skill and drive that has taken the industry from strength to strength and put our product on a global stage. A substantial proportion of these roles are carried out by women. Whether one half of a husband-and-wife farm or a valued team member in a larger operation, women are heavily involved in vital functions across the supply chain. Read More >>
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