Latest news & reports
Nut consumption may reduce incidence of breast and colon cancer
Eating 2 or 3 servings per week (28-57g) of nuts can reduce the risk of several types of cancer. Read More >>
Exploring the ‘Macadamia Moment’: new infographic
The concept of the 'Macadamia Moment' was born from our market research in which consumers described their ideal macadamia moment in great detail. Now a key creative strategy in our consumer promotional campaign, we recently explored the 'moment' further with our Facebook communities in all core markets, producing a rich cross-market comparison that we've summarised in this new infographic. Read More >>
Are nuts one of the secrets to a healthy gut microbiome?
Preliminary research suggests nuts could be good for gut health, which adds to the large body of evidence on how nuts improve health and wellbeing. Read More >>
National Residue Survey – Macadamias – 2016-17
Download the National Residue Survey - Macadamias - 2016-17 here: Read More >>
Korea promotional tour delivers breath-taking results
When Korean celebrity chef Kim Poong skydived into Byron Bay in late April, it was amid excitement and anticipation of a fantastic promotional event that would tell the Australian macadamia story to a mass audience of Korean consumers. Read More >>
MEIJI: 40 years of a Japanese macadamia icon
2016 marks 40 years since Meiji launched its iconic macadamia chocolate in Japan. Throughout this period, Meiji has used macadamias consistently in both core and seasonal lines, and the brand dominates the chocolate macadamia segment in Japan, with estimated share of 60-70%. Read More >>
Celebrity Korean chef and bloggers come to the home of macadamias this week
The Australian Macadamia Society will host a celebrated Korean chef and TV star Kim Poong and two high-powered Korean health & lifestyle bloggers in the Northern Rivers next week (Tues 26 - Fri 29 April). Read More >>
Macadamia milk one year on
2015 was a pivotal year for the non-dairy milk category with entries, exits and more consumers pondering the choices in the specialty milk aisle than ever before. Read More >>
April Fools’ Day delivers seriously good results
A long-standing tradition was used to generate fresh content this month when humorous April Fools' Day content was posted on Australian Macadamias Facebook and Twitter channels in key markets globally. Read More >>
The global macadamia fan in 2016: new infographic
Our Facebook communities in Australia, Germany, Japan, Taiwan and Korea provide a rich source of consumer insights and opinions that help us get to know our fans better. We have recently mined this valuable data to uncover fresh information about who our typical macadamia consumer is and best of all, we've collated it into a handy infographic. Read More >>