News & Reports

2019 Australian Macadamias Yearbook

November 29, 2019

The 2019 Australian Macadamias Yearbook is the go-to snapshot of our industry’s performance over the past 12 months. Providing a summary of all key facets of the Australian macadamia industry, it details essential statistics, productivity and sustainability improvements, marketing and promotion highlights, health, industry value, global production and consumption updates, and domestic and international sales. Click below to download your copy:

Macadamias help craft spirits ride a tidal wave of success

November 20, 2019

From Australia, the US and Europe to China, India and Indonesia, craft spirits are firmly on trend.

Macadamias well placed to disrupt the chocolate category

October 29, 2019

Keen to shake up the chocolate category? Macadamias could be the ingredient you’re looking for. That’s the message that has emerged from the findings of new consumer insights research exploring macadamias and the chocolate confectionery category.

Macadamia growing and supply: your top questions answered

September 12, 2019

It’s no secret we aim to showcase macadamias from a variety of angles, from health and consumer trends, to research, promotion updates, and of course, innovation.

Consumer PR campaign reaches 4 million as macadamia beauty narrative takes hold

August 14, 2019

A recent Australian PR and influencer campaign has exceeded expectations reaching more than 4 million consumers, unearthing the power of the macadamia beauty story to reach female consumers and proving the appeal of our brand and product for influencer collaborations.

Trials prove macadamias’ potential for surging dairy alternatives market

July 17, 2019

The global rise of the dairy alternatives market in recent years has been good news for a host of producers, both nut and otherwise, as manufacturers have re-imagined the dairy category, and consumers have embraced a new wave of innovation.

The taste of innovation: why flavour expert says we can do more with macadamias

June 18, 2019

In the food and beverage game, there are few considerations as critical as flavour. While many benefits are powerful enough to convince consumers to try a new product, if it doesn’t taste good, it’s very hard to secure a repeat purchase, let alone brand loyalty.

Byron Baby macadamia skin care brings a touch of luxury to motherhood

May 21, 2019

When a baby is born, it often births a new mother, new father and countless grandparents, aunties and uncles. But in the case of Byron Baby, it also birthed a new business.

CREATIVE MINDS IMPRESS WITH TOP PRODUCT CONCEPTS AT MACADAMIA INNOVATION CHALLENGE 2

April 26, 2019

The Australian Macadamias Innovation Challenge made its highly anticipated return to the macadamia growing region of Byron Bay earlier this month, with the finals event bringing together the food industry’s most creative minds to showcase their product innovations using macadamias.

Macadamias on the menu for Lunar New Year

March 28, 2019

As one of the largest celebrations in the world, Lunar New Year – also known as Chinese New Year and Spring Festival – is an ideal opportunity to engage audiences in our Asian markets with culturally relevant macadamia content. In addition to being a widely celebrated occasion, it is also a time when nut sales typically peak in several Asian markets, with food playing a key role in traditional celebrations as people prepare banquets at home and give food as gifts.

New research: Macadamias’ natural fit with ice cream leaves consumers wanting more

March 12, 2019

The Australian macadamia industry has spent the 2018/19 summer focused firmly on the ice cream category, following the release of a new body of consumer insights research.

Japanese consumers discover new ways with macadamias

February 19, 2019

Japanese consumers are big macadamia fans, with awareness of how to enjoy them skewed heavily towards chocolate.

Latest news & reports

2019 Australian Macadamias Yearbook

Macadamias help craft spirits ride a tidal wave of success

Macadamias well placed to disrupt the chocolate category

Macadamia growing and supply: your top questions answered

Consumer PR campaign reaches 4 million as macadamia beauty narrative takes hold

Trials prove macadamias’ potential for surging dairy alternatives market

The taste of innovation: why flavour expert says we can do more with macadamias

Byron Baby macadamia skin care brings a touch of luxury to motherhood

CREATIVE MINDS IMPRESS WITH TOP PRODUCT CONCEPTS AT MACADAMIA INNOVATION CHALLENGE 2

Macadamias on the menu for Lunar New Year

New research: Macadamias’ natural fit with ice cream leaves consumers wanting more

Japanese consumers discover new ways with macadamias

Videos

Macadamia Change Maker Ian McConachie

Macadamia Taste Maker Stone & Wood

Macadamia Change Maker Rex Harris

Macadamia Taste Maker KOKOPOD

Macadamia Change Maker Marc Harrison

Chocolate Confectionery Consumer Insights Research

Why are macadamias well placed to disrupt the chocolate category?

How can macadamias help chocolate manufacturers deliver ‘permissible indulgence’?

Macadamia Innovation Challenge 2

Japanese Food Tech Students ‘Discover Macadamias’ Tour

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