News & Reports

A recent Australian PR and influencer campaign has exceeded expectations reaching more than 4 million consumers, unearthing the power of the macadamia beauty story to reach female consumers and proving the appeal of our brand and product for influencer collaborations.

As one of the largest celebrations in the world, Lunar New Year – also known as Chinese New Year and Spring Festival – is an ideal opportunity to engage audiences in our Asian markets with culturally relevant macadamia content. In addition to being a widely celebrated occasion, it is also a time when nut sales typically peak in several Asian markets, with food playing a key role in traditional celebrations as people prepare banquets at home and give food as gifts.

Japanese consumers are big macadamia fans, with awareness of how to enjoy them skewed heavily towards chocolate.