2024 was a year of milestones and extremes. The world watched Trump’s return to the White House, the Paris Olympics brought nations together, and record-breaking global temperatures triggered extreme weather events that disrupted lives and industries alike. AI continued its rapid evolution, shaping how we work and live, while historic voter turnouts across the globe signalled a year of unprecedented civic engagement.
Closer to home, Australian macadamia growers overcame some challenging weather conditions to deliver a quality crop that exceeded the size of the previous year’s by 11.5%. We deepened our understanding of consumers with a major international U&A study (results coming soon) and strengthened global relationships through key trade events in China and India. Hosting food and lifestyle influencers from South Korea and Japan in the Northern Rivers growing region was another highlight, alongside a successful domestic marketing campaign in the lead-up to Christmas.
If you missed any key moments from the last 12 months, here’s a recap of our top stories from 2024.
#1: Trends snapshot: What’s influencing food and beverage choices in our key markets
#2: Dispelling the myth: Scientific research confirms the truth about nuts and weight gain
#3: Influence in action: Powerful partnerships amplify the Australian macadamia story
#4: From extraction to innovation: why macadamia oil is a culinary and cosmetic hero
#5: Macadamia innovations: The most noteworthy products of 2024
#6: 5 surprising facts about Australia’s 2 main macadamia growing regions
#7: New seasoned macadamia crumb a masterclass in versatility
