創意公關行銷，強調夏威夷果的澳洲原產地
許多人並不知道夏威夷果起源於澳洲，已有超過六千萬年的歷史。即使對於澳洲的消費者來說，這是個鮮為人知的事實。為了提高大眾對夏威夷果原產地的認識，一個大膽新穎的澳洲公關活動已經啟動，首先針對具有象徵意義的全球品牌麥當勞發起了一個搞笑的挑戰。
新聞 &報告
新聞 & 報告
澳洲夏威夷果產量預測調整
澳洲夏威夷果協會（AMS），本日宣布2023年澳洲夏威夷果產量預測下修11%，若含水量為3.5%，產量從60,000公噸帶殼堅果調整至53,160公噸帶殼堅果（若含水量為10%，則從64,400調整至57,000公噸帶殼堅果）。
新的研究顯示，食用夏威夷果不會導致體重增加
Macadamia consumption does not lead to weight gain and may have other positive benefits on cardiometabolic risk factors for overweight and obese adults. These were the findings of a study that was recently published in The Journal of Nutritional Science1.
白皮書：全球意見領袖揭示的 8 大新興食品趨勢
過去三年發生了翻天覆地的變化。 從全球流行病和氣候危機到經濟放緩，我們已經看到其漣漪效應，影響人類生活許多方面的消費者需求。
「給健康取向消費者的未來食物」線上活動探討新的研究發現
澳洲夏威夷果產業對消費者研究的承諾可追溯至多年前，所獲得的洞見幫助我們打造國際行銷策略。在近期的研究項目中，在研究方法與傳達研究結果方面，我們皆採取不同於以往的作法。
證據顯示：新的健康研究結果支持每日食用堅果
長久以來，堅果的風味與口感使其成為零食、正餐與大量加工食品與飲料的添加食材。不過現在更明確的是，堅果不僅美味，還非常有益於健康。
Access all areas: meet the company bringing macadamia innovation to more aisles of the supermarket
When it comes to developing delicious retail products with macadamias, Nutworks has cemented itself as a leader. Having entered the Australian macadamia industry in the mid-1990s, Nutworks has achieved success manufacturing and retailing its value-added macadamias thanks to the popularity of its online store and bricks and mortar retail outlet on the Sunshine Coast – one of Australia’s macadamia growing regions.
Australian macadamia crop modelling predicts increased 2023 crop
The 2023 Australian macadamia crop is predicted to reach 60,000 tonnes in-shell @ 3.5% moisture (64,400 tonnes in-shell @ 10% moisture), according to a climate-based forecast produced using scientific modelling developed by the Queensland Department of Agriculture and Fisheries.*
Conservation, healthy fats and consumer trends: Our top 5 stories of 2022
There’s no denying that a lot transpired in 2022. There were plenty of sobering moments with extreme weather events, war, and rising inflationary pressures, accompanied by the continued emergence of new covid strains. Fortunately there were bright moments too, with people reunited thanks to easing international travel restrictions, and the excitement delivered by the FIFA World Cup.
The most exciting macadamia product innovations of 2022
It’s always fascinating to review the new products featuring macadamias that we’ve unearthed throughout the year, and we’re excited to share the list of our most exciting discoveries for 2022.
Australian macadamia growers deliver higher than anticipated crop
Australian
macadamia growers have recovered from the record rains and flooding in NSW and
South East Queensland earlier this year to produce a higher than anticipated
crop of 52,974 tonnes in-shell @ 3.5% moisture (56,800 tonnes in-shell @ 10%
moisture).
Largest ever AusMac conference brings Australian macadamia industry together
AusMac, the
Australian macadamia industry conference, returned to Australia’s Gold Coast
this month after two years of pandemic-related postponements. With more than
700 delegates spanning all sectors of the industry, it was the largest
conference ever hosted and provided a highly anticipated opportunity to
network, learn, and get up to speed on everything from global macadamia
production and marketing to the latest in agri-tech and regenerative
agriculture.