The most exciting macadamia product innovations of 2022

It’s always fascinating to review the new products featuring macadamias that we’ve unearthed throughout the year, and we’re excited to share the list of our most exciting discoveries for 2022.

A hand breaks a piece from a macadamia and raspberry muffin that is sitting on a plate.

While the pandemic and all its related disruptions have caused a general slowdown in product development, the quality of the new products we’re seeing enter the market remains high, serving as a reminder of the premium cues macadamias can bring to a product, and their versatility across flavour profiles, product categories and markets. Here are the products that caught our eye in 2022.

Major brands innovate with the luxury nut

Spotting macadamias in a big brand launch is always a thrill, and 2022 was no exception as more consumers discovered the indulgent qualities of macadamias in new offerings from some of world’s most recognised and trusted brands.

Beverage boom continues

Macadamia milk has been a popular addition to the dairy alternative scene for several years now, but in 2022 we saw it used in more innovative ways.

Fresh flavour pairings

Demonstrating the versatility of macadamias to pair with both sweet and savoury flavour profiles, this year saw a number of snacking and confectionery launches that featured macadamias combined with a host of adventurous flavours.

Indigenous ingredient combinations

Macadamias are playing a role in the rise of Australian food producers bringing native ingredients into the spotlight as they create deliciously intriguing new products.

Say cheese

This year we saw macadamias featuring in both dairy-based and plant-based cheese innovations, thanks to their naturally creamy and buttery taste and texture.

Notable mentions

Not every innovation fits neatly into a category, but that doesn’t take away from the depth and breadth of macadamia product development discovered this year. Here are a few more that were too good not to share.

有什麼我們該認識的產品嗎?

訂閱夏威夷果評論

Our monthly e-newsletter

  • 同意我們收集您的個人資訊以便與您聯絡。請詳見隱私政策 privacy policy

新聞 & 報告

See more news
Snacking on macadamias

從衝動到有意識的選擇:零食行為的轉變如何重新定義高端食品創新

不久之前,一款零食只要「好吃」就足夠了。但如今,它必須證明自己值得被選擇。消費者對零食的選擇正變得更加有意識,他們開始思考何時吃零食、為何而吃,以及每一次食用時希望獲得什麼樣的體驗。無論是為了補充營養、獲得能量、滿足享受,或是尋求情緒上的慰藉,消費者愈來愈會根據產品是否能滿足當下的特定需求來評價與選擇。
Secret Link