Access all areas: meet the company bringing macadamia innovation to more aisles of the supermarket

When it comes to developing delicious retail products with macadamias, Nutworks has cemented itself as a leader. Having entered the Australian macadamia industry in the mid-1990s, Nutworks has achieved success manufacturing and retailing its value-added macadamias thanks to the popularity of its online store and bricks and mortar retail outlet on the Sunshine Coast – one of Australia’s macadamia growing regions.

Greater clarity and choice for consumers

Australia’s macadamia industry is committed to innovation driven by a deep understanding of consumer needs, and the Nutworks launch illustrates this perfectly. The brand’s International Sales Manager Sarah Leonard says the new ranges were developed with the consumer, and how they shop, in mind.

“We wanted to provide a level of choice and clarity in our macadamia offerings that haven’t been seen in major supermarkets before,” she said. “Our products make it easy for shoppers to find something they love, regardless of their budget, entry point or macadamia preferences.” 

Nutty By Nature: a new concept in macadamia snacking

The importance of Australian origin

The Australian origin of the macadamias used in all Nutworks products is an important component of the purity and quality story of its brands.

“Australia is the natural home of the macadamia, and many Australian consumers recognise that. They love the exceptional creamy texture and taste that Australian grown delivers and they enjoy it for any occasion, whether that’s everyday eating or a special moment,” says Sarah.

“The desire for Australian grown products in our domestic market is stronger since the pandemic. It has become part of people’s shopping experience to find food that is grown here. Parochial support for our growers is part of this, but we have taken it even further by having our new brand and packaging developed on the Sunshine Coast, with our packs also manufactured in Australia. We’re proud to present the full Australian package to the world.”

In terms of export markets, Sarah says Australian origin adds cues of quality, freshness and reliability in the eyes of consumers. “When a product is Australian grown, it’s automatically implied that it’s premium quality which is a great base to start from. The unique flavours of our products then add another layer on top of this.”

Future plans

While Australia is the current focus of Nutworks’ latest launch, interest is emerging from overseas too.


訂閱夏威夷果評論

Our monthly e-newsletter
  • 同意我們收集您的個人資訊以便與您聯絡。請詳見隱私政策 privacy policy

新聞 & 報告

See more news

2023 Australian Macadamias Yearbook

The 2023 Australian Macadamias Yearbook is a comprehensive overview of our industry’s highlights and performance over the past 12 months. It provides a summary of all key facets of the Australian macadamia industry, including:

2023年度的出色夏威夷果產品

2023年對於含有夏威夷果的新產品而言,又是表現亮眼的一年,因為各個市場與類型的製造商都接納這種澳洲原生堅果做為成分所帶來的多重益處。

SUBSCRIBE TO THE MACADAMIA REVIEW

and be the first to know about the latest news from the Australian macadamia industry.

Subscribe