When it comes to developing delicious retail products with macadamias, Nutworks has cemented itself as a leader. Having entered the Australian macadamia industry in the mid-1990s, Nutworks has achieved success manufacturing and retailing its value-added macadamias thanks to the popularity of its online store and bricks and mortar retail outlet on the Sunshine Coast – one of Australia’s macadamia growing regions.
Greater clarity and choice for consumers
Australia’s macadamia industry is committed to innovation driven by a deep understanding of consumer needs, and the Nutworks launch illustrates this perfectly. The brand’s International Sales Manager Sarah Leonard says the new ranges were developed with the consumer, and how they shop, in mind.
“We wanted to provide a level of choice and clarity in our macadamia offerings that haven’t been seen in major supermarkets before,” she said. “Our products make it easy for shoppers to find something they love, regardless of their budget, entry point or macadamia preferences.”
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The importance of Australian origin
The Australian origin of the macadamias used in all Nutworks products is an important component of the purity and quality story of its brands.
“Australia is the natural home of the macadamia, and many Australian consumers recognise that. They love the exceptional creamy texture and taste that Australian grown delivers and they enjoy it for any occasion, whether that’s everyday eating or a special moment,” says Sarah.
“The desire for Australian grown products in our domestic market is stronger since the pandemic. It has become part of people’s shopping experience to find food that is grown here. Parochial support for our growers is part of this, but we have taken it even further by having our new brand and packaging developed on the Sunshine Coast, with our packs also manufactured in Australia. We’re proud to present the full Australian package to the world.”
In terms of export markets, Sarah says Australian origin adds cues of quality, freshness and reliability in the eyes of consumers. “When a product is Australian grown, it’s automatically implied that it’s premium quality which is a great base to start from. The unique flavours of our products then add another layer on top of this.”
Future plans
While Australia is the current focus of Nutworks’ latest launch, interest is emerging from overseas too.