The
Australian Macadamias Yearbook is the go-to snapshot of our industry’s
performance over the past 12 months. The 2020 edition has just been released
and is available to download now.
As we head into 2021, the trend towards plant-based and plant-forward eating shows no signs of abating. In fact, a recent review of trends found that 56% of consumers across the globe are trying to eat more plant-based foods. This rise in vegan, vegetarian or flexitarian approaches to eating is motivated by concerns about health and wellbeing as well as a growing consciousness of the impact of what we eat on the health of the planet.
The Australian Macadamias brand has a substantial online global community of macadamia fans. We recently created a snapshot of The Macadamia Fan in 2020 based on insights from our consumer websites, Facebook, Instagram, WeChat and Weibo communities across Australia, Japan, Taiwan, South Korea and China.