The concept of the ‘Macadamia Moment’ was born from our market research in which consumers described their ideal macadamia moment in great detail. Now a key creative strategy in our consumer promotional campaign, we recently explored the ‘moment’ further with our Facebook communities in all core markets, producing a rich cross-market comparison that we’ve summarised in this new infographic.
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Latest orchard mapping highlights Australia’s evolving production landscape
Australia continues to build a deeper understanding of its macadamia production landscape, with updated orchard mapping providing fresh insights into an industry that now spans more than 15 million trees across 47,659 hectares nationwide.
New CEO Ben Baldwin sets his sights on making Australia the global benchmark for macadamias
When Ben Baldwin stepped into the role of Chief Executive Officer of the Australian Macadamia Society (AMS) earlier this year, he brought with him more than two decades of experience spanning government, research and industry. Throughout his career, a consistent theme has been helping industries translate strong foundations into long-term success.
Australian macadamia crop forecast revised to 56,888 tonnes
The 2026 crop forecast has been revised down to 56,888 tonnes at 3.5% moisture or 61,000 tonnes in-shell at 10% moisture, with a forecast range of 60,000 to 62,000 tonnes at 10% moisture.