Exploring the ‘Macadamia Moment’: new infographic

The concept of the ‘Macadamia Moment’ was born from our market research in which consumers described their ideal macadamia moment in great detail. Now a key creative strategy in our consumer promotional campaign, we recently explored the ‘moment’ further with our Facebook communities in all core markets, producing a rich cross-market comparison that we’ve summarised in this new infographic.

DOWNLOAD THE INFOGRAPHIC:

exploring-the-macadamia-moment.pdf

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