The concept of the ‘Macadamia Moment’ was born from our market research in which consumers described their ideal macadamia moment in great detail. Now a key creative strategy in our consumer promotional campaign, we recently explored the ‘moment’ further with our Facebook communities in all core markets, producing a rich cross-market comparison that we’ve summarised in this new infographic.
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2024 Australian Macadamias Yearbook
The 2024 Australian Macadamias Yearbook is a comprehensive overview of our industry’s highlights and performance over the past 12 months. Providing a summary of key facets of the Australian macadamia industry, it covers:
2024 Australian macadamia crop finishes strongly despite adverse weather conditions
Australian
macadamia growers have produced a 2024 crop of 53,950 tonnes in-shell at 3.5%
moisture (57,850 tonnes in-shell at 10% moisture) announced the peak industry
body, the Australian Macadamia Society (AMS) today.
Trends snapshot: What’s influencing food and beverage choices in our key markets
Staying across consumer trends is essential for understanding how food and beverage preferences are evolving, and for the Australian macadamia industry, it offers important insights into how macadamias can help meet the needs of consumers in both domestic and export markets.