The concept of the ‘Macadamia Moment’ was born from our market research in which consumers described their ideal macadamia moment in great detail. Now a key creative strategy in our consumer promotional campaign, we recently explored the ‘moment’ further with our Facebook communities in all core markets, producing a rich cross-market comparison that we’ve summarised in this new infographic.
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Australian macadamia industry maintains perfect record in latest National Residue Survey
We are pleased to announce that the
Australian macadamia industry has once again achieved 100% compliance in the
National Residue Survey (NRS). The 2023-24 survey marks the 27th consecutive
year of perfect results, reinforcing our industry's commitment to excellence
and sustainable macadamia production.
Chef Matt Golinski: how native ingredients like macadamias can deliver a memorable food experience
Matt Golinski is a celebrated chef who made his mark on the Australian culinary scene as executive chef at some of the country’s leading restaurants, and as a much loved original team member on the popular Australian TV series Ready Steady Cook.
5 surprising facts about Australia’s 2 main macadamia growing regions
Australia, the natural home of the macadamia tree, boasts a thriving industry rooted in its ancient rainforests. Originating in Australian soil some 60 million years ago, with our commercial industry now around 50 years old, macadamia orchards span more than 41,000 hectares across multiple regions, primarily in New South Wales and Queensland, with some small plantings in Western Australia too.