The concept of the ‘Macadamia Moment’ was born from our market research in which consumers described their ideal macadamia moment in great detail. Now a key creative strategy in our consumer promotional campaign, we recently explored the ‘moment’ further with our Facebook communities in all core markets, producing a rich cross-market comparison that we’ve summarised in this new infographic.
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The powerful partnerships helping share the Australian macadamia story with the world
For more than a decade, Australian Macadamias has proudly promoted Australia’s native nut in key and emerging markets around the world. Originating in the rainforests of Australia’s east coast over 60 million years ago, they’re valued for their distinctive taste, creamy texture, versatility and health credentials.
Jacqui Price reflects on 5 transformative years in the Australian macadamia industry
When Jacqui Price joined Australian Macadamias as Market Development Manager in June 2020, the industry was in a position of strength. It was forecasting a crop of 50,300 tonnes at 10% moisture and had achieved a record high farm-gate price.
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