Australian Macadamias Trade

A premium ingredient grown in its natural home

ABOUT MACADAMIAS
CEO Ben Baldwin

New CEO Ben Baldwin sets his sights on making Australia the global benchmark for macadamias

When Ben Baldwin stepped into the role of Chief Executive Officer of the Australian Macadamia Society (AMS) earlier this year, he brought with him more than two decades of experience spanning government, research and industry. Throughout his career, a consistent theme has been helping industries translate strong foundations into long-term success.
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Macadamia nut paste

Beyond flavour: the power of texture in product development

The moment a food or beverage product crosses the lips, texture begins to shape the experience. Before flavour is fully perceived, the brain is already processing signals from the mouth, assessing structure, movement and resistance.

About macadamias

Around 60 million years ago, in the fertile soil of Australia’s north east coast the world’s first macadamias evolved. An ancient rainforest treasure, they were first traded commercially in Australia in the 1960s and remain the only native Australian crop to ever have been traded on a significant scale internationally as a commercial food product.

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