Not many people know that the macadamia nut originated in Australia more than 60 million years ago. It’s a little known fact even among Australian consumers. So to help raise awareness of the macadamia’s origin, a bold new Australian PR campaign has launched, starting with a tongue-in-cheek challenge to iconic global brand McDonald’s.

The 2023 Australian macadamia crop forecast has been revised down by 11% from 60,000 tonnes in-shell to 53,160 tonnes in-shell at 3.5% moisture (from 64,400 to 57,000 tonnes in-shell at 10% moisture), announced the peak industry body, the Australian Macadamia Society (AMS), today.

Macadamia consumption does not lead to weight gain and may have other positive benefits on cardiometabolic risk factors for overweight and obese adults. These were the findings of a study that was recently published in The Journal of Nutritional Science1.