In February, the 2021 Australian macadamia crop was predicted to reach 50,770 tonnes in-shell @ 3.5% moisture (54,440 tonnes in-shell @ 10% moisture), according to a census-based forecast produced using scientific modelling developed by the Queensland Department of Agriculture and Fisheries. However, Australia’s east coast experienced extreme and prolonged rainfall during March and April.

Influencer marketing has been a successful element of Australian Macadamias’ consumer promotion for some time, with campaigns executed internationally in partnership with bloggers, key opinion leaders, celebrity chefs and food, beauty and lifestyle influencers.

Iconic Japanese food company Meiji recently announced a new macadamia variant of their much-loved high cacao chocolate “Chocolate Koka” range