Award-winning Australian brewery launches macadamia inspired beer

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Unpacking what food and health mean to today’s macadamia consumers

The Australian macadamia industry is deeply committed to understanding what interests and motivates macadamia consumers in key markets globally. Central to maintaining this understanding is regular consumer insights research, and this year, we have been releasing the results of our largest quantitative consumer insights study to date.
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How do consumers feel about macadamias in 2021?

The Australian macadamia industry recently completed its largest quantitative consumer insights study to date. Surveying more than 6,000 people in Australia, Japan, China, Taiwan, South Korea and the USA, it took a deep dive into the minds of consumers around the world to uncover current perceptions, expectations and habits around macadamias, food more broadly, and health.
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