Australian Macadamias Trade

A premium ingredient grown in its natural home

ABOUT MACADAMIAS
Snacking on macadamias

From impulse to intention: how changing snacking behaviours are redefining premium food innovation

Not so long ago, a snack simply had to taste good. Today, it has to earn its place. Consumers are becoming more intentional about when they snack, why they snack and what they expect from each occasion. Whether seeking nourishment, energy, indulgence or an emotional lift, products are increasingly judged on how well they meet a specific need.
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CEO Ben Baldwin

New CEO Ben Baldwin sets his sights on making Australia the global benchmark for macadamias

When Ben Baldwin stepped into the role of Chief Executive Officer of the Australian Macadamia Society (AMS) earlier this year, he brought with him more than two decades of experience spanning government, research and industry. Throughout his career, a consistent theme has been helping industries translate strong foundations into long-term success.

About macadamias

Around 60 million years ago, in the fertile soil of Australia’s north east coast the world’s first macadamias evolved. An ancient rainforest treasure, they were first traded commercially in Australia in the 1960s and remain the only native Australian crop to ever have been traded on a significant scale internationally as a commercial food product.

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