From impulse to intention: how changing snacking behaviours are redefining premium food innovation
Not so long ago, a snack simply had to taste good. Today, it has to earn its place. Consumers are becoming more intentional about when they snack, why they snack and what they expect from each occasion. Whether seeking nourishment, energy, indulgence or an emotional lift, products are increasingly judged on how well they meet a specific need.
