Recipes, DIY beauty and hand sanitiser: promoting macadamias to consumers during a pandemic

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The macadamia fan in 2020

The Australian Macadamias brand has a substantial online global community of macadamia fans. We recently created a snapshot of The Macadamia Fan in 2020 based on insights from our consumer websites, Facebook, Instagram, WeChat and Weibo communities across Australia, Japan, Taiwan, South Korea and China.
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French culinary influencer celebrates the versatility of macadamias

In the serious world of French cuisine, Bertrand Simon stands out from the crowd. Known as Chef Simon thanks to the popularity of his website of the same name, and the books he has authored, he learned his craft while working in some of France’s most renowned restaurants, before breaking away from the scene in order to share his knowledge with others. 
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