The Australian macadamia industry is deeply committed to understanding what interests and motivates macadamia consumers in key markets globally. Central to maintaining this understanding is regular consumer insights research, and this year, we have been releasing the results of our largest quantitative consumer insights study to date.

Innovative thinking is one of the hallmarks of Australia’s macadamia industry, and nowhere more than in the orchard. The latest video in our Macadamia Change Makers series showcases the work of Rex Harris whose macadamia farm, Piccadilly Park, is a great example of regenerative agriculture in action.

The Australian macadamia industry recently completed its largest quantitative consumer insights study to date. Surveying more than 6,000 people in Australia, Japan, China, Taiwan, South Korea and the USA, it took a deep dive into the minds of consumers around the world to uncover current perceptions, expectations and habits around macadamias, food more broadly, and health.