Macadamia growing and supply: your top questions answered
It’s no secret we aim to showcase macadamias from a variety of angles, from health and consumer trends, to research, promotion updates, and of course, innovation.
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Consumer PR campaign reaches 4 million as macadamia beauty narrative takes hold
A recent Australian PR and influencer campaign has exceeded expectations reaching more than 4 million consumers, unearthing the power of the macadamia beauty story to reach female consumers and proving the appeal of our brand and product for influencer collaborations.
Trials prove macadamias’ potential for surging dairy alternatives market
The global rise of the dairy alternatives market in recent years has been good news for a host of producers, both nut and otherwise, as manufacturers have re-imagined the dairy category, and consumers have embraced a new wave of innovation.
The taste of innovation: why flavour expert says we can do more with macadamias
In the food and beverage game, there are few considerations as critical as flavour. While many benefits are powerful enough to convince consumers to try a new product, if it doesn’t taste good, it’s very hard to secure a repeat purchase, let alone brand loyalty.
June 2019 market report
There is continued expectation of limited macadamia production growth globally for 2019. While a modest increase of up to 5% overall was initially anticipated, this has been tempered by reports of weather impacting production in several growing regions. A firmer estimate will be available in the coming months.
Byron Baby macadamia skin care brings a touch of luxury to motherhood
When a baby is born, it often births a new mother, new father and countless grandparents, aunties and uncles. But in the case of Byron Baby, it also birthed a new business.
CREATIVE MINDS IMPRESS WITH TOP PRODUCT CONCEPTS AT MACADAMIA INNOVATION CHALLENGE 2
The Australian Macadamias Innovation Challenge made its highly anticipated return to the macadamia growing region of Byron Bay earlier this month, with the finals event bringing together the food industry’s most creative minds to showcase their product innovations using macadamias.
Macadamias on the menu for Lunar New Year
As one of the largest celebrations in the world, Lunar New Year – also known as Chinese New Year and Spring Festival – is an ideal opportunity to engage audiences in our Asian markets with culturally relevant macadamia content. In addition to being a widely celebrated occasion, it is also a time when nut sales typically peak in several Asian markets, with food playing a key role in traditional celebrations as people prepare banquets at home and give food as gifts.
March 2019 market report
The 2018 global crop finished at 224,000 tonnes (in shell, 3.5% moisture), up 20% on 2017.
New research: Macadamias’ natural fit with ice cream leaves consumers wanting more
The Australian macadamia industry has spent the 2018/19 summer focused firmly on the ice cream category, following the release of a new body of consumer insights research.
Japanese consumers discover new ways with macadamias
Japanese consumers are big macadamia fans, with awareness of how to enjoy them skewed heavily towards chocolate.
THE TOP 18 OF 2018: THIS YEAR’S BEST MACADAMIA PRODUCT INNOVATIONS
Macadamia product innovation has flourished during 2018, with many inspiring products launched across the world in multiple product categories. Proving how versatile macadamias are as an ingredient in commercial food, beverage and beauty products, this year’s innovations have also highlighted a number of key trends: health, premiumisation, dairy alternatives and localisation.