2025 Australian Macadamias Yearbook

The 2025 Australian Macadamias Yearbook presents a consolidated view of our industry’s progress and performance over the past 12 months. Offering a concise summary of core areas it includes:

  • Key industry figures and insights
  • Growing regions, season and productivity updates
  • Australian macadamia sales data
  • Sustainability and conservation updates
  • Health and macadamias
  • Consumer insights
  • Marketing highlights

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CEO Ben Baldwin

New CEO Ben Baldwin sets his sights on making Australia the global benchmark for macadamias

When Ben Baldwin stepped into the role of Chief Executive Officer of the Australian Macadamia Society (AMS) earlier this year, he brought with him more than two decades of experience spanning government, research and industry. Throughout his career, a consistent theme has been helping industries translate strong foundations into long-term success.
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