The Australian macadamia industry has taken a deep dive into the world of snacks, commissioning consumer research into the category in both Asian and western markets.
Consumer interest in health and wellbeing has grown exponentially in recent years, and so too has the body of evidence to support the role of nuts in living a long, healthy and happy life.
The global crop forecast remains steady and is consistent with the last market report, with all major origins on track to produce a total crop that will grow by around 10% this year.
After a successful launch in 2017, the Australian macadamia industry is bringing its Macadamia Innovation Challenge back for a second exciting year, increasing the scale of the program to invite participation from China and Japan. The world-first platform is aimed at generating new packaged food concepts that can inspire the food industry globally and drive new demand for macadamias around the world.
Iconic Japanese chocolate brand Meiji recently released the latest incarnation of its much-loved macadamia chocolate, with the release of the limited-edition Macadamia Fuwari (lightly scented) Hojicha Chocolate.
Vegan, vegetarian, gluten free, dairy free, low FODMAP, paleo. The list of dietary trends that now dictate much of what the modern consumer puts on their plate can be dizzying. Love it or hate it, there’s no denying the power of these trends, and whether followed for medical, lifestyle or even personal branding reasons, they all point to one thing: health is a currency that consumers have embraced, and its value is rising rapidly.
The Australian Macadamias global consumer audience has grown substantially in recent years, and while each of our markets has unique cultural and demographic nuances, one of the commonalities shared across the board is a heavily female skewed fan base.
The global crop is expected to increase by just over 10% in 2018, according to the latest statistics. This continues the steady increase in supply since 2012 which has delivered an overall increase of 60%.
A new consumer research study commissioned by the Australian macadamia industry has just been completed, with the findings revealing a host of fascinating insights that highlight key innovation hotspots for macadamias in the bakery category in both Asian and Western markets.
The Australian macadamia industry came together for a VIP celebration of innovation this month, as the winners of the first-ever Macadamia Innovation Challenge were revealed, with a brain-boosting snack bar, a cookie with a twist and a unique crumbed ice cream cube taking top honours.
December to February is a hotbed of celebratory holidays that present perfect opportunities for promotion of Australian grown macadamias. Each year we leverage these occasions to ensure our delicious nut is part of the festive narrative in key markets, engaging our fans with inspiring celebratory content.