The benefits of Australian grown macadamias were on show at a recent live event in Taiwan that attracted a 25,000-strong crowd. ET Today Chill Day is an all-ages outdoor festival featuring a range of attractions including a foodie market, photo booth, and live music performances.
While COVID-19 meant crowds were a little smaller than usual, this was made up for online, with the livestream on Facebook viewed 250,000 times. Brand exposure took place via a host of promotion by ET Today not only on the day of the event, but in the lead up and afterwards too. In total, the activity reached an audience of more than half a million people, exceeding expectations.
The sweet aroma of the cooking demonstration had the crowd drawing closer to the stage, intently watching Nanaco combine the macadamia nuts with the caramel sauce. As he worked, he shared his knowledge of macadamias and the various ways he likes to cook with them.
The demonstration was capped off with Nanaco conducting a fun Q&A session with the crowd, with several fans winning packs of macadamias from popular Taiwanese brand Thank You Nuts.
In a time when live events have become difficult to run, it was fabulous to once again have the opportunity to engage live with macadamia fans in one of our most important markets.
