소식 & 보고서

소식 & 보고서

New Gen Z research reveals macadamias’ relevance to the demands of younger consumers

10월 15, 2020
What does the future of food look like? It’s a big but crucial question for anyone in the food manufacturing and innovation space, however it’s easier asked than answered. While none of us has a crystal ball, one of the best ways of predicting where food is headed is by exploring the world of up and coming consumers who will shape the future food landscape as their purchasing power grows. Right now, this is Generation Z.

Brookfarm celebrates 20 years of macadamia innovation

9월 16, 2020
Brookfarm is the story of a family that took a risk and stared down many failed product concepts, but had the grit, determination and vision needed to grow a sought-after brand and a thriving business.

Recipes, DIY beauty and hand sanitiser: promoting macadamias to consumers during a pandemic

7월 21, 2020
COVID-19 has dominated headlines, business and everyday life for several months now, and amidst all the uncertainty and chaos it has presented, one thing is certain: it’s a challenge that won’t be disappearing anytime soon. It’s a crisis that is forcing us to learn not only how to adapt to the ‘new normal’ but also to the ‘next normal’ as the situation continues to evolve globally.

The macadamia fan in 2020

7월 20, 2020
The Australian Macadamias brand has a substantial online global community of macadamia fans. We recently created a snapshot of The Macadamia Fan in 2020 based on insights from our consumer websites, Facebook, Instagram, WeChat and Weibo communities across Australia, Japan, Taiwan, South Korea and China.

2020 Australian macadamia crop on track to reach target

7월 1, 2020
The 2020 Australian macadamia crop remains on track to reach the forecast 36,500 tonnes in-shell at 3.5% moisture (39,000 tonnes at 10% moisture), announced the industry’s peak body, the Australian Macadamia Society (AMS) today.

French culinary influencer celebrates the versatility of macadamias

6월 29, 2020
In the serious world of French cuisine, Bertrand Simon stands out from the crowd. Known as Chef Simon thanks to the popularity of his website of the same name, and the books he has authored, he learned his craft while working in some of France’s most renowned restaurants, before breaking away from the scene in order to share his knowledge with others. 

June 2020 market report

6월 3, 2020
The 2020 global macadamia crop is anticipated to reach 235,000 tonnes following initial forecasts, up 3% on 2019. South Africa has predicted a similar crop to 2019 at 60,000 tonnes, Australia at 36,500 tonnes, Kenya at 33,000 tonnes and China at 29,000 tonnes. 
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Videos

Macadamia Change Maker Ian McConachie (Korean)

Macadamia Taste Maker Stone & Wood (Korean)

Macadamia Change Maker Rex Harris (Korean)

Macadamia Taste Maker KOKOPOD (Korean)

Macadamia Change Maker Marc Harrison (Korean)

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