The
Australian Macadamias Yearbook is the go-to snapshot of our industry’s
performance over the past 12 months. The 2020 edition has just been released
and is available to download now.
As we head into 2021, the trend towards plant-based and plant-forward eating shows no signs of abating. In fact, a recent review of trends found that 56% of consumers across the globe are trying to eat more plant-based foods. This rise in vegan, vegetarian or flexitarian approaches to eating is motivated by concerns about health and wellbeing as well as a growing consciousness of the impact of what we eat on the health of the planet.
Global supply expectations have shifted as the season nears
completion, with production now forecast to come in slightly below 2019
volumes. While the South African crop is expected to be down 16%, the
Australian crop forecast is higher than originally anticipated, and all other
origins are on track to achieve projected volumes.
While macadamia milk has gained popularity
in many Western markets, in Japan its presence has been limited to a few
imported products with narrow distribution. Kikkoman’s new product is unique as
it is Japan’s first domestically-made mainstream macadamia milk.
What does the
future of food look like? It’s a big but crucial question for anyone in the
food manufacturing and innovation space, however it’s easier asked than
answered. While none of us has a crystal ball, one of the best ways of
predicting where food is headed is by exploring the world of up and coming
consumers who will shape the future food landscape as their purchasing power
grows. Right now, this is Generation Z.
Brookfarm is the story of a family that
took a risk and stared down many failed product concepts, but had the grit,
determination and vision needed to grow a sought-after brand and a thriving
business.
A lot has happened globally since then, impacting the way consumers see
the world and themselves, and in turn affecting what they’re seeking from
products and brands.
COVID-19 has dominated headlines, business and everyday life for several months now, and amidst all the uncertainty and chaos it has presented, one thing is certain: it’s a challenge that won’t be disappearing anytime soon. It’s a crisis that is forcing us to learn not only how to adapt to the ‘new normal’ but also to the ‘next normal’ as the situation continues to evolve globally.
The Australian Macadamias brand has a substantial online global community of macadamia fans. We recently created a snapshot of The Macadamia Fan in 2020 based on insights from our consumer websites, Facebook, Instagram, WeChat and Weibo communities across Australia, Japan, Taiwan, South Korea and China.