Brookfarm is the story of a family that
took a risk and stared down many failed product concepts, but had the grit,
determination and vision needed to grow a sought-after brand and a thriving
business.
A lot has happened globally since then, impacting the way consumers see
the world and themselves, and in turn affecting what they’re seeking from
products and brands.
COVID-19 has dominated headlines, business and everyday life for several months now, and amidst all the uncertainty and chaos it has presented, one thing is certain: it’s a challenge that won’t be disappearing anytime soon. It’s a crisis that is forcing us to learn not only how to adapt to the ‘new normal’ but also to the ‘next normal’ as the situation continues to evolve globally.
The Australian Macadamias brand has a substantial online global community of macadamia fans. We recently created a snapshot of The Macadamia Fan in 2020 based on insights from our consumer websites, Facebook, Instagram, WeChat and Weibo communities across Australia, Japan, Taiwan, South Korea and China.
The 2020 Australian macadamia crop remains
on track to reach the forecast 36,500 tonnes in-shell at 3.5% moisture (39,000
tonnes at 10% moisture), announced the industry’s peak body, the Australian
Macadamia Society (AMS) today.
In the serious world of French cuisine, Bertrand Simon stands out from the crowd. Known as Chef Simon thanks to the popularity of his website of the same name, and the books he has authored, he learned his craft while working in some of France’s most renowned restaurants, before breaking away from the scene in order to share his knowledge with others.
Watching new flavour combinations emerge is always fascinating – especially when macadamias are involved – and three recent discoveries out of Europe immediately caught our attention.
The 2020 global macadamia crop is anticipated to reach 235,000 tonnes following initial forecasts, up 3% on 2019. South Africa has predicted a similar crop to 2019 at 60,000 tonnes, Australia at 36,500 tonnes, Kenya at 33,000 tonnes and China at 29,000 tonnes.
The 2020 Australian macadamia crop remains on track to reach the forecast 36,500 tonnes in-shell at 3.5% moisture (39,000 tonnes at 10% moisture), announced the industry’s peak body, the Australian Macadamia Society (AMS) today.
Australian macadamia growers are using scientific research to understand the inherently sustainable characteristics of the macadamia tree and guide the adoption of sustainable on-farm practices in order to meet the demands of today’s conscious consumer.