The Australian Macadamia industry has just launched the first stage of its new three-year international marketing strategy, designed to drive steady growth in global demand in anticipation of more robust supply becoming available.
A unique event that brings together key influencers within the Australian macadamia industry is reaping big rewards for macadamia growers and the industry.
Northern New South Wales’ premier food event, the Sample Food Festival just wrapped for 2017, and Australian Macadamias was delighted to once again throw its support behind this fabulous attraction as a sponsor for the seventh consecutive year.
The US Food and Drug Administration (FDA) recently announced its approval for the use of a qualified health claim by manufacturers linking macadamia consumption with a reduced risk for coronary heart disease.
Commuting to her job as a media and communications advisor in Brisbane in 2013, it was impossible for Jodie Cameron to imagine how different her life would become in just a few short years.
Consumers in South Korea were treated to a series of fabulous pop-up events in three locations recently, as part of our ongoing mission to close the gap between awareness and experience of macadamias in this important market.
The Australian Macadamias global Facebook communities are alive with conversation about our delicious nut. We love engaging with our fans as it enables us to gauge what’s on their minds and understand how they feel about our brand and product.
The Australian Macadamias consumer campaign in China has continued to unfold at full pace over the past month, with the launch of a new video and a media campaign that have delivered outstanding results.
How do you train a macadamia tree to produce more macadamia nuts? That’s the question at the heart of the Small Tree - High Productivity initiative that’s seeking to transform the productivity and efficiency of not only macadamia orchards, but also mangoes and avocados.
It’s a boy! There was excitement all round recently with news that ‘Macadamia’ the first baby koala joey of the season had been born at Queensland’s Australia Zoo wildlife sanctuary. And when he finally found the courage to emerge from his mother’s pouch in mid-June, the world went a little bit crazy.