Barenuts basks in gold medal success
Commuting to her job as a media and communications advisor in Brisbane in 2013, it was impossible for Jodie Cameron to imagine how different her life would become in just a few short years.
소식 & 보고서
소식 & 보고서
Macadamia experiences are a hit at Korean pop-up events
Consumers in South Korea were treated to a series of fabulous pop-up events in three locations recently, as part of our ongoing mission to close the gap between awareness and experience of macadamias in this important market.
In conversation with our Facebook fans: new infographic
The Australian Macadamias global Facebook communities are alive with conversation about our delicious nut. We love engaging with our fans as it enables us to gauge what’s on their minds and understand how they feel about our brand and product.
New video and media coverage shifts China campaign up a gear
The Australian Macadamias consumer campaign in China has continued to unfold at full pace over the past month, with the launch of a new video and a media campaign that have delivered outstanding results.
Taking productivity lessons from the apple industry
How do you train a macadamia tree to produce more macadamia nuts? That’s the question at the heart of the Small Tree - High Productivity initiative that’s seeking to transform the productivity and efficiency of not only macadamia orchards, but also mangoes and avocados.
Cute alert: little ‘Macadamia’ wins 9.5 million hearts
It’s a boy! There was excitement all round recently with news that ‘Macadamia’ the first baby koala joey of the season had been born at Queensland’s Australia Zoo wildlife sanctuary. And when he finally found the courage to emerge from his mother’s pouch in mid-June, the world went a little bit crazy.
Macadamias make list of Top 5 Healthiest Nuts
Reader’s Digest recently examined the nutritional profiles of different nuts to come up with a list of The Top 5 Healthiest Nuts You Can Eat – and macadamias made the cut! Singled out for their cardiovascular benefits, the article referenced a report from the Journal of Nutrition that found when just 1.5 ounces (around 15 macadamia nuts) were eaten in place of other snacks with the same amount of calories, total and LDL cholesterol levels improved. The recommendation? Make macadamias part of every heart-healthy day. Read it in full here.
Vogue Picnic media co-op impresses millions in Taiwan
Macadamias were on show with millions of lifestyle-conscious Taiwanese consumers last month as part of a highly successful media co-op with the Vogue Picnic event.
Macadamias galore at Noosa Food & Wine 2017
Noosa Food & Wine once again drew a strong crowd this year, as chefs, producers and foodies descended on Queensland’s Sunshine Coast from 18-21 May. Macadamias were out in force and we leveraged the event extensively on our domestic social media platforms, delivering outstanding reach of more than 230,000.
‘Macadamia bonsai’ April Fools’ hoax reaches 1.1 million
The Australian Macadamias team in Japan executed a fabulous April Fools’ Day brand hoax that had everyone laughing, while delivering seriously good results.
Macadamia oil the hero in new Pure Nut skin care
When Ann Leslie set out to create a product inspired by her family’s macadamia farm, her first thoughts were of food. But her research led her in a different direction when she discovered the anti-ageing power of macadamia oil, and many months of product creation and trialling later, Pure Nut Macadamia Skin Care was born.
Breakfast to GO: Aussie macadamias in Weet-Bix innovation
Leading Australian food manufacturer Sanitarium has embraced macadamias in its ongoing mission to offer innovative, tasty and healthy breakfast solutions for today’s busier-than-ever consumer.