‘Macadamia bonsai’ April Fools’ hoax reaches 1.1 million

The Australian Macadamias team in Japan executed a fabulous April Fools’ Day brand hoax that had everyone laughing, while delivering seriously good results. 

After the success of last year’s April Fools’ Day nut-cracking squirrel, this year saw the launch of a “new product” in the form of a “Macadamia Bonsai Kit” that came complete with a mini macadamia farmer called Mac A. Damia, and a miniature selection of his favourite farming tools!

Macadamia Bonsai April Fools Day Hoax

The joke was designed to tap into Japanese consumers’ strong interest in the macadamia growing story, and generated excellent reach on our own channels, (take a look at our Japanese website, FacebookInstagram and Twitter) as well as additional exposure on a variety of Japanese news and lifestyle sites, including GetnewsGigazineNaver Matome, and Smart News.

Macadamia Bonsai Kit April Fools Day Hoax

The activity generated impressive reach of 1.1 million page views across all platforms. 

April Fools’ Day brand hoaxes have become a popular marketing tactic, with big-name brands such as McDonalds, Airbnb and Doritos all rolling out fantastic pranks this year. Done well, these executions create considerable media buzz and goodwill among consumers.

Mac A Damia April Fools Day Hoax

Congratulations to our team in Japan for creating another fabulously funny April Fools’ Day stunt. 

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Weather and orchard conditions drive major crop revision

Australia’s mid-season macadamia crop forecast has been sharply downgraded, as growers and processors manage one of the most difficult and unpredictable seasons in recent years. Continued weather-related disruptions mean the true extent of available supply is difficult to determine at this stage. As a result, the revised forecast now anticipates production will fall within a range of 37,300 to 41,970 tonnes in-shell at 3.5% moisture (40,000 to 45,000 tonnes in-shell at 10% moisture), down from the previous estimate of 55,960 tonnes in-shell at 3.5% moisture (60,000 tonnes in-shell at 10% moisture).

호주 마카다미아 테크니컬 가이드 공개 - 식품 업계 전문가를 위한 새로운 실무 자료

호주 마카다미아 협회는 전 세계 식음료 업계 전문가에게 소비자 관련 정보, 혁신 관련 소식, 생산 현황 등을 제공하기 위해 오랜 기간 노력을 기울여 왔다. 그 결과 마카다미아가 제품 개발에 가져오는 이점에 관한 인식과 함께 원료로서의 활용에 대한 관심도 그 어느 때보다 높아지고 있다.

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