Australian Macadamias Trade

A premium ingredient grown in its natural home

ABOUT MACADAMIAS

New research reveals why the future of food includes more macadamias

Australian Macadamias recently commissioned a large-scale consumer research study, surveying people across Australia, China, Japan, South Korea, the USA and India. The goal? To understand current attitudes toward food, health, and wellbeing, particularly when it comes to macadamias.
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The pulse of food, health and snacking: Fresh consumer insights revealed

The way consumers think about food, health and snacking is constantly adapting, shaped by shifting lifestyles, wellness priorities and cultural influences. For the Australian macadamia industry, staying ahead of these changes is essential to understanding how macadamias fit into modern diets and the strategic opportunities they present for food and beverage brands looking to innovate in response to evolving consumer expectations.

Über Macadamias

Around 60 million years ago, in the fertile soil of Australia’s north east coast the world’s first macadamias evolved. An ancient rainforest treasure, they were first traded commercially in Australia in the 1960s and remain the only native Australian crop to ever have been traded on a significant scale internationally as a commercial food product.

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