在韩国举办的澳洲坚果临时体验展览活动大获成功
最近，在韩国，我们在三个场所用各种临时展览的方式招待消费者。这是我们一直在做的，目的是为了减少澳洲坚果在这个重要市场上获得的认知和体验差距。
行业新闻&报告
最新资讯
资讯图分享了最新的FACEBOOK消费者洞察结果
The Australian Macadamias global Facebook communities are alive with conversation about our delicious nut. We love engaging with our fans as it enables us to gauge what’s on their minds and understand how they feel about our brand and product.
2017年8月市场报告
至17年六月的过去12个月中，大多数市场的强劲表现带来了澳大利亚澳洲坚果的稳定销量。
而日本，中国和韩国市场的表现尤为突出，亚洲的销量同比增长了20％，而出口欧洲的销量与前12个月持平。 在澳洲，内销销量小幅下滑，出口美国市场的销量下降了15％。带壳坚果销量大增，同比增长了3300吨。
National Residue Survey – Macadamias – 2015-16
Download the National Residue Survey - Macadamias - 2015-16 here:
新影片和新媒体宣传在中国大获成功
The Australian Macadamias consumer campaign in China has continued to unfold at full pace over the past month, with the launch of a new video and a media campaign that have delivered outstanding results.
从苹果产业学习高产能的秘密
How do you train a macadamia tree to produce more macadamia nuts? That’s the question at the heart of the Small Tree - High Productivity initiative that’s seeking to transform the productivity and efficiency of not only macadamia orchards, but also mangoes and avocados.
可爱炸弹来袭：小考拉 “坚果”赢得了950万人的芳心
是个男孩！最近有一个振奋人心的消息，这个季度第一只考拉小宝贝，“坚果”出生在了昆士兰州的澳大利亚野生动物园。当它终于敢从妈妈的小口袋里钻出来的时候，整个世界都为之疯狂了。
Macadamias make list of Top 5 Healthiest Nuts
Reader’s Digest recently examined the nutritional profiles of different nuts to come up with a list of The Top 5 Healthiest Nuts You Can Eat – and macadamias made the cut! Singled out for their cardiovascular benefits, the article referenced a report from the Journal of Nutrition that found when just 1.5 ounces (around 15 macadamia nuts) were eaten in place of other snacks with the same amount of calories, total and LDL cholesterol levels improved. The recommendation? Make macadamias part of every heart-healthy day. Read it in full here.
May 2017 market report
The global macadamia crop for 2016 has been estimated at 179,998 (at 3.5% moisture), representing a modest increase of 1.3% over the prior year.
Vogue Picnic media co-op impresses millions in Taiwan
Macadamias were on show with millions of lifestyle-conscious Taiwanese consumers last month as part of a highly successful media co-op with the Vogue Picnic event.
Macadamias galore at Noosa Food & Wine 2017
Noosa Food & Wine once again drew a strong crowd this year, as chefs, producers and foodies descended on Queensland’s Sunshine Coast from 18-21 May. Macadamias were out in force and we leveraged the event extensively on our domestic social media platforms, delivering outstanding reach of more than 230,000.
“澳洲坚果盆景”愚人节小恶作剧创造了110万次浏览量
澳洲坚果团队在日本组织了一个特别的愚人节小把戏，把大家逗得开怀大笑的同时也取得了良好的成绩。