Cracking the Indian market: why now is the time for Australian macadamias
For several years,
the Australian macadamia industry has been focused on driving demand for
macadamias ahead of a forecast rise in global supply. New market development is
an important element of this strategy, and Australia’s industry has
successfully executed new market development programs in China and South Korea,
introducing consumers to macadamias and leveraging free trade agreements (FTAs)
in both markets.