The concept of the ‘Macadamia Moment’ was born from our market research in which consumers described their ideal macadamia moment in great detail. Now a key creative strategy in our consumer promotional campaign, we recently explored the ‘moment’ further with our Facebook communities in all core markets, producing a rich cross-market comparison that we’ve summarised in this new infographic.
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2024 Australian Macadamias Yearbook
The 2024 Australian Macadamias Yearbook is a comprehensive overview of our industry’s highlights and performance over the past 12 months. Providing a summary of key facets of the Australian macadamia industry, it covers:
2024年澳洲夏威夷果收成創佳績：克服氣候不利條件逆境中依然展現成長力
澳洲夏威夷果產業的代表機構——澳洲夏威夷果協會（Australian Macadamia Society, AMS）今日宣布， 2024 年澳洲夏威夷果種植者的產量為 53,950 噸帶殼堅果，含水量為 3.5%（帶殼堅果產量為 10%，產量為 57,850 噸）。
趨勢快訊：關鍵市場中影響食品與飲料選擇的因素
掌握消費者趨勢對了解食品和飲料偏好的發展至關重要，對澳洲的夏威夷果產業而言，這提供了寶貴的洞察，了解如何透過夏威夷果來滿足國內和出口市場消費者的需求。