The concept of the ‘Macadamia Moment’ was born from our market research in which consumers described their ideal macadamia moment in great detail. Now a key creative strategy in our consumer promotional campaign, we recently explored the ‘moment’ further with our Facebook communities in all core markets, producing a rich cross-market comparison that we’ve summarised in this new infographic.
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由於熱帶氣旋阿爾弗雷德 (Tropical Cyclone Alfred)，2025 年澳洲夏威夷豆產量預測延遲
澳洲夏威夷果協會 (AMS) 今日宣布，2025 年澳洲夏威夷果產量預計將受到前熱帶氣旋阿爾弗雷德 (ex-Tropical Cyclone Alfred) 引發的惡劣天氣影響。
食品、健康與零食的脈動：全新消費者洞察揭曉
消費者對於食品、健康與零食的觀念不斷變化，受到生活方式轉變、健康意識提升及文化影響所塑造。對於澳洲夏威夷果產業而言，掌握這些變化至關重要，以了解夏威夷果如何融入現代飲食，並為食品與飲料品牌提供創新機會，以回應不斷演變的消費者需求。
India opens the door wider for Australian macadamias with improved technical market access
The Australian macadamia industry welcomes a major development in trade access, with the Government of India officially gazetting an amendment to its Plant Quarantine (Regulation of Import into India) for Australian macadamia nuts. This change significantly improves technical market access, reducing barriers for Australian-grown macadamias to enter one of the world’s fastest-growing economies.