The concept of the ‘Macadamia Moment’ was born from our market research in which consumers described their ideal macadamia moment in great detail. Now a key creative strategy in our consumer promotional campaign, we recently explored the ‘moment’ further with our Facebook communities in all core markets, producing a rich cross-market comparison that we’ve summarised in this new infographic.
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澳洲夏威夷果產業在最新的國家殘留物調查中保持完美紀錄
We are pleased to announce that the
Australian macadamia industry has once again achieved 100% compliance in the
National Residue Survey (NRS). The 2023-24 survey marks the 27th consecutive
year of perfect results, reinforcing our industry's commitment to excellence
and sustainable macadamia production.
主廚麥特・葛林斯基：夏威夷果這類的原生食材如何帶來難忘的飲食體驗
Matt Golinski is a celebrated chef who made his mark on the Australian culinary scene as executive chef at some of the country’s leading restaurants, and as a much loved original team member on the popular Australian TV series Ready Steady Cook.
澳洲夏威夷果兩大產區的五大驚人事實
澳洲是夏威夷果樹的原鄉，擁有扎根於古老雨林中的繁盛產業。夏威夷果樹源自六千萬年前的澳洲大地，我們將之轉為商業化產業已有五十年之久，夏威夷果園佔地超過41,000公頃，橫跨多個地區，主要位於新南威爾斯和昆士蘭，西澳洲也有少量規模種植。