Exploring the ‘Macadamia Moment’: new infographic

The concept of the ‘Macadamia Moment’ was born from our market research in which consumers described their ideal macadamia moment in great detail. Now a key creative strategy in our consumer promotional campaign, we recently explored the ‘moment’ further with our Facebook communities in all core markets, producing a rich cross-market comparison that we’ve summarised in this new infographic.

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New seasoned macadamia crumb a masterclass in versatility

The launch of a new macadamia product is always exciting, especially when it breaks new ground in terms of flavour and format. A new seasoned macadamia crumb recently did exactly that, while bringing to life a key innovation opportunity that emerged from our industry’s research exploring the emerging trends set to shape the food and beverage landscape over the coming years.

Food trends, macadamia shells and health research: our top 6 stories of 2023

2023 delivered a unique mix of challenges and highlights, from cost of living pressures, the rise of AI, ongoing climate change concerns and war in the Middle East and Ukraine. We also saw India become the world’s most populous country, the end of the COVID-19 pandemic officially declared, and outstanding displays of skill and courage throughout the FIFA Women’s World Cup.

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