Spreading our wings: macadamias debut in Aussie spreads category

Cruise down the spreads aisle of your local supermarket and you’ll likely notice one thing: it just got really interesting. This is a category in the grip of an innovation explosion, a million miles from the four-way choice of Vegemite (for Australians), jam, peanut butter or honey that so many of us grew up with.

DOWNLOAD THE ARTICLE:

Spreading_our_wings.pdf

Subscribe to The Macadamia Review

Our monthly e-newsletter

  • By submitting this form you agree to let us collect your personal information in order to contact you back. Read more at our privacy policy

Latest stories

See more news

The future is flavoured: 4 taste trends driving product innovation

Flavour is one of the most powerful tools available to food innovators. In today’s fast-moving global market, where new product launches are prolific and consumer tastes evolve rapidly, flavour remains a critical way to capture attention and drive preference. Whether it’s a nostalgic comfort or a bold new profile, a compelling flavour experience can boost a product’s visibility, fuel word-of-mouth and strengthen brand differentiation.

SUBSCRIBE TO THE MACADAMIA REVIEW

and be the first to know about the latest news from the Australian macadamia industry.

  • By submitting this form you agree to let us collect your personal information in order to contact you back. Read more at our privacy policy