소식 & 보고서

소식 & 보고서

Macadamia experiences are a hit at Korean pop-up events

August 24, 2017
Consumers in South Korea were treated to a series of fabulous pop-up events in three locations recently, as part of our ongoing mission to close the gap between awareness and experience of macadamias in this important market.

In conversation with our Facebook fans: new infographic

August 24, 2017
The Australian Macadamias global Facebook communities are alive with conversation about our delicious nut. We love engaging with our fans as it enables us to gauge what’s on their minds and understand how they feel about our brand and product.

August 2017 market report

August 24, 2017
Strong performances in most markets have delivered solid sales of Australian macadamias in the 12 months to June 2017. Sales of kernel to Asia were up 20% overall with Japan, China and South Korea all performing strongly, while sales to Europe were on par with the previous 12 months. Domestically, kernel sales fell slightly and sales to the US were down 15%. In shell sales grew significantly, up 3,300 tonnes over the previous year.

Taking productivity lessons from the apple industry

July 19, 2017
How do you train a macadamia tree to produce more macadamia nuts? That’s the question at the heart of the Small Tree - High Productivity initiative that’s seeking to transform the productivity and efficiency of not only macadamia orchards, but also mangoes and avocados.

Cute alert: little ‘Macadamia’ wins 9.5 million hearts

July 19, 2017
It’s a boy! There was excitement all round recently with news that ‘Macadamia’ the first baby koala joey of the season had been born at Queensland’s Australia Zoo wildlife sanctuary. And when he finally found the courage to emerge from his mother’s pouch in mid-June, the world went a little bit crazy.

Macadamias make list of Top 5 Healthiest Nuts

July 18, 2017
Reader’s Digest recently examined the nutritional profiles of different nuts to come up with a list of The Top 5 Healthiest Nuts You Can Eat – and macadamias made the cut! Singled out for their cardiovascular benefits, the article referenced a report from the Journal of Nutrition that found when just 1.5 ounces (around 15 macadamia nuts) were eaten in place of other snacks with the same amount of calories, total and LDL cholesterol levels improved. The recommendation? Make macadamias part of every heart-healthy day. Read it in full here.

May 2017 market report

June 19, 2017
The global macadamia crop for 2016 has been estimated at 179,998 (at 3.5% moisture), representing a modest increase of 1.3% over the prior year.

Macadamias galore at Noosa Food & Wine 2017

June 19, 2017
Noosa Food & Wine once again drew a strong crowd this year, as chefs, producers and foodies descended on Queensland’s Sunshine Coast from 18-21 May. Macadamias were out in force and we leveraged the event extensively on our domestic social media platforms, delivering outstanding reach of more than 230,000.
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Videos

Macadamia Change Maker Ian McConachie (Korean)

Macadamia Taste Maker Stone & Wood (Korean)

Macadamia Change Maker Rex Harris (Korean)

Macadamia Taste Maker KOKOPOD (Korean)

Macadamia Change Maker Marc Harrison (Korean)

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