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Creative PR campaign highlights macadamia nut’s Australian origin

August 1, 2023
Not many people know that the macadamia nut originated in Australia more than 60 million years ago. It’s a little known fact even among Australian consumers. So to help raise awareness of the macadamia’s origin, a bold new Australian PR campaign has launched, starting with a tongue-in-cheek challenge to iconic global brand McDonald’s.

Australische Macadamia-Ernteprognose revidiert

Juni 30, 2023
The 2023 Australian macadamia crop forecast has been revised down by 11% from 60,000 tonnes in-shell to 53,160 tonnes in-shell at 3.5% moisture (from 64,400 to 57,000 tonnes in-shell at 10% moisture), announced the peak industry body, the Australian Macadamia Society (AMS), today.

Future-Proofed Food for Health-Forward Consumers: live event explores new research findings

Mai 9, 2023
The Australian macadamia industry’s commitment to ongoing consumer research stretches back many years, with the insights gained helping to shape our international marketing strategy. For our latest research project we have taken a different approach to previous studies, both in terms of the research methodology and the way the findings are being delivered.

Access all areas: meet the company bringing macadamia innovation to more aisles of the supermarket

März 8, 2023
When it comes to developing delicious retail products with macadamias, Nutworks has cemented itself as a leader. Having entered the Australian macadamia industry in the mid-1990s, Nutworks has achieved success manufacturing and retailing its value-added macadamias thanks to the popularity of its online store and bricks and mortar retail outlet on the Sunshine Coast – one of Australia’s macadamia growing regions.

Australian macadamia crop modelling predicts increased 2023 crop

Februar 20, 2023
The 2023 Australian macadamia crop is predicted to reach 60,000 tonnes in-shell @ 3.5% moisture (64,400 tonnes in-shell @ 10% moisture), according to a climate-based forecast produced using scientific modelling developed by the Queensland Department of Agriculture and Fisheries.*

Conservation, healthy fats and consumer trends: Our top 5 stories of 2022

Januar 10, 2023
There’s no denying that a lot transpired in 2022. There were plenty of sobering moments with extreme weather events, war, and rising inflationary pressures, accompanied by the continued emergence of new covid strains. Fortunately there were bright moments too, with people reunited thanks to easing international travel restrictions, and the excitement delivered by the FIFA World Cup. 

December 2022 market report

Dezember 19, 2022
The 2022 global crop is forecast to finish at 300,213 tonnes @ 3.5% moisture, up from 241,420 tonnes in 2021. All origins except Hawaii are reporting an increase in production compared to last year, with the largest increases coming from South Africa and China.
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