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In shell is in style in China

March 21, 2015
Our recent research study examining the potential for Australian macadamias in China revealed a host of exciting opportunities for our industry, with huge scope to demonstrate new uses and consumption occasions and to introduce messaging around origin, quality, versatility, taste, health and nutrition.

Who is the German macadamia consumer?

February 16, 2015
In late 2014 we were excited to share the findings of a new research study into the way consumers in Germany think about macadamias. It was both fascinating and encouraging, revealing that German consumers love macadamias and consider them to be the most versatile, premium and indulgent of all nuts.

Milking more from macadamias

February 16, 2015
From cows to camels, coconuts to quinoa, there are more types of milk commercially available worldwide than ever before. Dairy, non-dairy, plant-based, grain-based; whichever way you look at it, the milk category has exploded with new product development in recent years.

Who is the Aussie macadamia consumer?

January 26, 2015
In 2014 we shared key insights from our landmark Australian Consumer Profiles research. This study enabled us to take a look inside the minds of Australian macadamia consumers and painted a vivid picture of how they perceive their native nut and what drives their consumption patterns. This knowledge has highlighted fertile territory for new product development and marketing and provided hard evidence that macadamias are perceived as a premium product, with applications that reach beyond basic snacking into myriad product categories.

Korean tariff reductions mean big business for Australian macadamias

December 12, 2014
The Australian Macadamia Society (AMS), the peak industry body for the Australian macadamia industry, has welcomed a new free trade agreement (FTA) with South Korea that will see the tariff on macadamia exports reduced from 30 per cent to just 18 per cent by 1 January 2015 and tariff-free by January 2018.

New research reveals why the future of food includes more macadamias

April 2, 2013
Australian Macadamias recently commissioned a large-scale consumer research study, surveying people across Australia, China, Japan, South Korea, the USA and India. The goal? To understand current attitudes toward food, health, and wellbeing, particularly when it comes to macadamias.
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