
Food safety: Answering the call for transparency
Today's consumer has an insatiable appetite for the stories behind the products they buy. They're demanding transparency from manufacturers, in order to make informed buying decisions and gain peace-of-mind that what they are eating and using is safe. This desire for knowledge has been fuelled by several high-profile incidents, the most recent being the contamination of frozen berries imported into Australia from China and in Taiwan, concerns about food products imported from nuclear-affected regions of Japan, with falsified statement of origin claims on pack.