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MacFarms Easy Open Macadamias: a cracking innovation

Australian macadamia lovers were treated to a fabulous new product in October last year with the launch of MacFarms Easy Open Macadamias. Made using Australian grown macadamias from Agrimac, the limited edition product made its Australian debut in Coles supermarkets nationally, with Woolworths following suit in December.

Mirror, mirror: macadamia oil makes its mark on the beauty industry

Of all the product categories that dominate modern life, the beauty industry is arguably one of the most innovative. In this in-depth feature, we examine the global trends that are dominating skin and hair care right now, and the role that macadamia oil is increasingly playing in this landscape. We shine a spotlight on innovation hotspots and speak exclusively with global beauty industry players for whom macadamia oil is delivering significant business success. 

National Residue Survey 2014/15: Aussie macadamias score 100% for 15th consecutive year!

We're delighted to announce that once again Australian macadamia producers have achieved a perfect score in the 2014/15 National Residue Survey. Our unblemished record has been upheld for 15 years straight and is testament to the world-class in-crop and post-harvest practices of our growers. The programme screens Australian macadamias for a range of chemical pesticides and environmental contaminants and these outstanding results serve to reinforce our global reputation as a clean, green producer of the world's finest macadamias.

Who is our Japanese consumer?

Japan is a core market for macadamias, with a distinct preference and high regard for kernel of Australian origin. The growth in this market over the past seven years has been driven strongly by our marketing program, which is guided by regular consumer research, allowing us to delve inside the minds of Japanese shoppers and better understand how our product is perceived and what motivates them to purchase.

Challenging our weighty reputation

Evidence that challenges common misconceptions about nuts and weight was presented by an international nutrition expert at the recent Dietitians Association of Australian (DAA) 32nd National Conference in Perth (13-16 May 2015).

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