新影片和新媒体宣传在中国大获成功
The Australian Macadamias consumer campaign in China has continued to unfold at full pace over the past month, with the launch of a new video and a media campaign that have delivered outstanding results.
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从苹果产业学习高产能的秘密
How do you train a macadamia tree to produce more macadamia nuts? That’s the question at the heart of the Small Tree - High Productivity initiative that’s seeking to transform the productivity and efficiency of not only macadamia orchards, but also mangoes and avocados.
可爱炸弹来袭：小考拉 “坚果”赢得了950万人的芳心
是个男孩！最近有一个振奋人心的消息，这个季度第一只考拉小宝贝，“坚果”出生在了昆士兰州的澳大利亚野生动物园。当它终于敢从妈妈的小口袋里钻出来的时候，整个世界都为之疯狂了。
Macadamias make list of Top 5 Healthiest Nuts
Reader’s Digest recently examined the nutritional profiles of different nuts to come up with a list of The Top 5 Healthiest Nuts You Can Eat – and macadamias made the cut! Singled out for their cardiovascular benefits, the article referenced a report from the Journal of Nutrition that found when just 1.5 ounces (around 15 macadamia nuts) were eaten in place of other snacks with the same amount of calories, total and LDL cholesterol levels improved. The recommendation? Make macadamias part of every heart-healthy day. Read it in full here.
May 2017 market report
The global macadamia crop for 2016 has been estimated at 179,998 (at 3.5% moisture), representing a modest increase of 1.3% over the prior year.
Vogue Picnic media co-op impresses millions in Taiwan
Macadamias were on show with millions of lifestyle-conscious Taiwanese consumers last month as part of a highly successful media co-op with the Vogue Picnic event.
Macadamias galore at Noosa Food & Wine 2017
Noosa Food & Wine once again drew a strong crowd this year, as chefs, producers and foodies descended on Queensland’s Sunshine Coast from 18-21 May. Macadamias were out in force and we leveraged the event extensively on our domestic social media platforms, delivering outstanding reach of more than 230,000.
“澳洲坚果盆景”愚人节小恶作剧创造了110万次浏览量
澳洲坚果团队在日本组织了一个特别的愚人节小把戏，把大家逗得开怀大笑的同时也取得了良好的成绩。
澳洲坚果油，PURE NUT新护肤系列中的英雄
当Ann Leslie从她的家庭澳洲坚果农场寻找产品创作灵感时，她的第一个想法是创作食物。但当她发现澳洲坚果油的抗衰老能力时，她的研究驱使她走向了另一个研究方向，在多个月的产品创作和试用后，纯澳洲坚果护肤产品诞生了。
Breakfast to GO: Aussie macadamias in Weet-Bix innovation
Leading Australian food manufacturer Sanitarium has embraced macadamias in its ongoing mission to offer innovative, tasty and healthy breakfast solutions for today’s busier-than-ever consumer.
Generation gap: marketing nuts to millennials
Millennials. What drives their purchase decisions? What are their media habits? How are they consuming nuts? And what’s a millennial anyway?
新的普通级别健康标识传达了澳洲的坚果行业的胜利
官方消息报道：坚果是对心脏健康有利的食物。“坚果生活”主席 Chris Joyce在近期2017澳大利亚墨尔本举办的坚果会议上宣布了这个在坚果行业激动人心的消息。