新聞 &報告

新聞 & 報告

Japan ‘Macadamia Experience’ event delivers strong results

March 24, 2017
Exercise, gourmet or beauty? That was the question asked of our Japanese fan base recently to kick-start an innovative promotional event targeting health and beauty conscious Japanese women. In a great result, the campaign achieved broad online reach of almost 770,000.

Media famil sows seeds for future publicity

March 24, 2017
A media famil in the Northern Rivers macadamia growing region last week hosted journalists from a range of Australia’s most popular food, lifestyle and news titles.

February 2017 market report

February 22, 2017
Global macadamia production in 2016 finished at 175,000 tonnes (in shell, 3.5% MC), delivering a total volume similar to that of 2015. The main producing origins were Australia, South Africa, Kenya and the United States, collectively representing 75% overall. Production in Australia and the United States grew by 8% and 9% respectively while South Africa fell by 17% as a result of severe drought conditions. Emerging origins including China accounted for an estimated 12% of in shell production.

Aussie macadamia fans soak up summer on social

February 22, 2017
The Australia summer is coming to a close and it’s been a big season for the Australian Macadamias domestic social media campaign. Our fans love to entertain at this time of year, with many people taking holidays over the December-January period, and the longer days making barbeques a much-loved daily habit.

Macadamias play a part in unique Japanese gifts

February 22, 2017
Premium food products are a customary gift in Japan, with many Japanese seeking out irresistible delicacies to present when visiting close friends and family. Macadamias feature in some truly exquisite edible Japanese souvenirs, with manufacturers reaping the many benefits they offer as an ingredient. Let’s take a closer look at three of the most unique.

Bundaberg: the making of a macadamia powerhouse

February 22, 2017
In 2016, the Bundaberg region became the highest producing macadamia region in Australia, producing 19,900 tonnes of nut in shell (3.5% moisture), and growing almost five-fold since 2000.

Chinese new year delivers campaign good fortune

February 22, 2017
Chinese New Year, also known as Spring Festival or Lunar New Year, is the most important traditional Chinese festival of the year, celebrated by billions of people in many countries. The 4,000-year-old tradition is characterised by family reunions, paying tribute to ancestors, time spent at home and banquets of abundant tasty food. In China, most people take at least one week off work, with many taking two. The first day of the Chinese calendar falls on the new moon between 21 January and 20 February and this year, the auspicious day occurred on 28 January, marking the start of the Year of the Rooster.

12 of the best nut health stories of 2016

January 25, 2017
2016 was a year of powerful and positive news stories for nuts, as the health research and scientific communities globally continued to uncover the many benefits of enjoying a ‘healthy handful’ daily. Here we’ve picked 12 of the best news stories to showcase the breadth of insights that made headlines last year. 
1 … 14 15 16 17 18 … 21

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