The concept of the ‘Macadamia Moment’ was born from our market research in which consumers described their ideal macadamia moment in great detail. Now a key creative strategy in our consumer promotional campaign, we recently explored the ‘moment’ further with our Facebook communities in all core markets, producing a rich cross-market comparison that we’ve summarised in this new infographic.
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2024 Australian Macadamias Yearbook
The 2024 Australian Macadamias Yearbook is a comprehensive overview of our industry’s highlights and performance over the past 12 months. Providing a summary of key facets of the Australian macadamia industry, it covers:
尽管天气条件不利，2024年澳洲坚果的收成仍表现强势
澳大利亚澳洲坚果协会（AMS）今日宣布，澳洲坚果种植者在2024年共生产了53,950吨含水量3.5%的带壳澳洲坚果（57,850吨含水量10%的带壳澳洲坚果）。
趋势快照：在我国关键市场中，影响食品和饮料的选择因素
关注消费者趋势，对于了解食品和饮料偏好的演变来说至关重要。对于澳洲坚果行业而言，这无疑提供了重要的洞察，从而帮助了解澳洲坚果如何满足国内和出口市场消费者的需求。