Exploring the ‘Macadamia Moment’: new infographic

The concept of the ‘Macadamia Moment’ was born from our market research in which consumers described their ideal macadamia moment in great detail. Now a key creative strategy in our consumer promotional campaign, we recently explored the ‘moment’ further with our Facebook communities in all core markets, producing a rich cross-market comparison that we’ve summarised in this new infographic.

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新研究揭示了未来食物会包含更多澳洲坚果的原因

澳洲坚果最近委托进行了一项大规模的消费者研究,调查了来自澳大利亚、中国、日本、韩国、美国和印度的受访者。目的是什么?为的是了解人们现在对于食物、健康和幸福感的态度,尤其是关于对澳洲坚果的认识。

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