White paper: The 8 big emerging food trends revealed by global opinion leaders

The last three years have delivered seismic shifts. From the global pandemic and climate crisis to slowing economies, we’ve seen ripples created across many aspects of human life that are impacting consumer needs.

We’ve conducted an in-depth exploration of emerging macro food trends through the lens of global opinion leaders, with the findings compiled into this new white paper.

It’s available now to download free and reveals the 8 emerging macro trends that our experts predict will shape the world of food in the coming years.

It also reveals 5 powerful innovation territories developed by our researchers for manufacturers using macadamias in their products.


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Innovation, insight and industry momentum: 6 standout macadamia stories from 2025

With 2025 now complete, the year is likely to be remembered as one shaped by active debate and adjustment across global markets. Inflation and cost-of-living pressures remained front of mind in many economies, governments and businesses grappled with the rapid pace of change driven by artificial intelligence, and shifting geopolitical dynamics influenced trade policy, tariffs and supply chains. These were just some of the factors that formed the context in which food manufacturers, ingredient suppliers and brand owners navigated the year.

The macadamia product innovations that shaped 2025

Macadamia innovation showed real momentum in 2025. Across the 12 months to the end of September, brands around the world launched 735 new products featuring macadamias, an increase of almost 20% on the previous period. China led the activity at 14.4% of launches, followed by Australia at 11% and South Korea at 7.5%, according to Mintel GNPD. It was a year that demonstrated just how broadly, creatively and confidently manufacturers are using Australia’s native nut.

2025 Australian Macadamias Yearbook

The 2025 Australian Macadamias Yearbook presents a consolidated view of our industry’s progress and performance over the past 12 months. Offering a concise summary of core areas it includes:

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